3 reasons to befriend the media
With great power comes great responsibility, and the media commands enormous power in the world of communications.
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Quality over quantity
Why are interactive followers more important than follower count?
The what and why behind AP style in public relations writing
You may be wondering, what is AP style? And what’s the purpose of writing in AP style if readers get the gist of your message? Keep reading to find out.
What is your “why?” Determining your purpose-driven communications strategy.
Like the famous comedian George Carlin once said, “Question everything!”
Crisis and conscience
It's no secret, we’re often thrust into situations where communication is key following a mistake or crisis. Here are four tips to remember next time you're in crisis.
How research could have prevented these PR fails
From Netflix to celebrity drama and TikTok feuds, simple research could have prevented these major PR blunders.
How social SEO is replacing Instagram hashtags
The use of hashtags to improve Instagram post performance is #over. Learn how the use of relevant keywords in captions can impact reach and engagement.
Public relations as both a sword and a shield
Put on the Game of Thrones theme song and prepare to train for battle.
Why internal crisis management is just as important as external crisis communication
What are some necessary steps to take for successful crisis management? It all starts with your internal processes.
How to conduct research on a limited budget
Conducting research doesn’t have to be costly or complicated, nor does it have to be time consuming. The Obsidian team takes a comprehensive look at research and data gathering for our clients.