Remember the days when Carmen Sandiego could be found all over the world on your childhood computer screen? Created to get children interested in geography, this computer game used a simple question as a catchphrase to turn into a multi-media franchise. How can asking this question be valuable to your…
A media interview is an important opportunity to express your opinion, state the facts or just let your brand’s voice be heard among the noise of social media and conversational chatter. I read an article by Brad Phillips on PRDaily titled “7 times to turn down a media…
This one goes out to the SEC lovers out there. Recently, my alma mater, Mississippi State University, hosted the famous ESPN College GameDay for the first time in school history – a moment I was excited to experience firsthand. After winning the game against the Auburn Tigers, Mississippi…
Through all positions I held and numerous lectures I attended about PR, one of the most important rules that I learned is about pitching and how to make it stick out. When I first started my PR journey, I didn’t think pitching would be that huge in my…
I’ve written about the importance of taking brain breaks during work hours, so I thought a few recent articles about the health benefits of coffee and how to use it to your advantage were interesting, especially as it pertains to drinking coffee at the right time of day…
Attend any PR industry meeting or conference and you are bound to hear grumbling about how PR doesn’t have “a seat at the table.” Many PR professionals feel like they are only brought into the C-suite conversations when there is a crisis or some other immediate situational need,…
If you’re like me, sometimes you just need to slow down. Are you kidding? Have you seen my To-Do list? While this might seem impossible, or better yet impractical on first glance, work with me here. I consider myself a recovering people pleaser and Myers-Briggs once called me…
When I graduated from college, my first job was in the marketing department of a Louisiana-based restaurant company. Part of my job was to work with the general managers to plan and execute various marketing efforts in their areas. But no matter what great events or campaigns we…
I love fall! My family, best friends and even my co-workers know this little fact about me because I share it constantly when a cool breeze hits or they see me get really excited from my first sip of Starbucks’ Pumpkin Spice Latte. The love of fall started…
Ask anyone who knows me, and you’ll hear that I am a very analytical person who asks a lot of questions. I have always believed in the value of questions. It is the only way you can have your thoughts and plans challenged. You should be able to…