We're thrilled to announce the launch of our new podcast - Off the Rock, On the Record - where we’ll host different members of our rock-star team sharing their insight and expertise on a variety of topics in the public relations industry. Our first episode features Obsidian's new director…
The sounds of ruffled pages and clinking mugs can be heard at the front desk of OPR as the summer interns pack up their belongings to head back to their universities. Similar sounds flood offices all over the world, as the not-so-new interns complete their final assignments before…
Earlier this week, I read an article on PRDaily.com that outlined the characteristics of a “perfect client,” and many of those characteristics related to media relations. (You can check out the article for yourself here.) That’s likely because media relations is one of the most sought after services…
When I was younger, my mom would never let me watch movies like Sleeping Beauty or Snow White because the princess would always need to be kissed to be saved. I was actually quite frustrated by this as a child. I didn’t understand why we tirelessly watched Mulan,…
This summer, Obsidian secured a Level 2 intern who was no stranger to Obsidian. University of Memphis graduate, Taylor McKinney, served as a Level 1 intern in the spring of 2016, and we are so happy to have her back as a Level 2 intern! This outgoing, friendly…
Creativity is an important trait to possess in the PR profession. There are so many areas in which we need to input creativity, from brainstorming ideas to crafting content and from developing communication plans to pitching the media. And, it’s true that creative people can often deliver at…
Acquisition can be an attractive option for business owners interested in growing their business and expanding into new markets. While a successful acquisition can positively impact the bottom line, a poorly planned acquisition can greatly damage a company’s brand and leave the business in a worse position. In…
At Obsidian, we’ve assisted a number of clients through the process of an acquisition. For some, it’s a regular occurrence, happening multiple times within a year, and for which we follow a standard, proven path. But, we’ve also been there to help family-owned businesses navigate their first major…
As we continue to call out some of the things PR people do that crush the credibility of the PR profession, I want to point out that most of these flubs can result from succumbing to the monotony of some of the tasks associated with our job. Yes,…
The focus of this second post in our new series, “Please Stop” (intended to point out things some PR people do that give the rest of us a bad rap), is among the biggest fails on behalf of PR people: mass-pitching reporters. It’s a flop that continues to…