Not long ago, I was in a security line at the airport. I was about seven months pregnant, so while it wasn’t really a secret, most people wouldn’t say anything unless I did. The guy in front of me didn’t think that way. He turned around and asked…
Remember the days when Carmen Sandiego could be found all over the world on your childhood computer screen? Created to get children interested in geography, this computer game used a simple question as a catchphrase to turn into a multi-media franchise. How can asking this question be valuable to your…
An organization’s website is oftentimes the first or second impression for a new customer, and if the site is outdated, dysfunctional or unorganized, it could be the No. 1 reason customers aren’t calling. The Obsidian team recently attended a PRSA Memphis luncheon where Amanda Mauk, digital marketing manager…
Throughout my internship at Obsidian, I have been given various assignments. From the basic intern-type tasks, like collecting the newspapers in the morning, to the more in-depth tasks, like formulating a media contact list, there is one particular task that I feel has grown on me quite a…
For those of us in the PR business, when we talk about messaging, we know exactly what we’re talking about, but sometimes we forget that the concept isn’t as clear to everyone else. We talk about consistency in it, shaping it for the right audiences and getting it…
For many years, the concepts and efforts behind public relations were underestimated due to the inability to determine exact return on investment. It was difficult to attribute specific increases in sales numbers or revenue generation as a result of intangible concepts like reputation building, brand management and community…
Recently, I had a conversation with a coworker about my personal business goals and what comes next after “intern life.” As I am extremely new to the PR world, this discussion got me thinking about not only what I want for myself in the industry, but also about…