As a small business, you may be up against large and well-established brands with loyal customers and seemingly unlimited marketing budgets, making it crucial for your brand to find ways to stand out. Whether your business is just getting started or you’re considering taking on a rebrand project,…
According to Statista, Generation Z, commonly referred to as Gen Z, is the portion of the world’s population that was born after 1997. As of 2017, 90.55 million people were classified as members of Gen Z, making it the largest generation. Each generation has its own unique characteristics,…
I love public relations. And, I feel fortunate to do what I love and love what I do! What I appreciate even more, however, is the communications industry overall – and all of its respective disciplines. While I’ve solely practiced PR for the last 4 ½ years, I…
If you reflect on every holiday season you’ve had in your life, some memories are sweeter than others. Our lives oscillate between times of feast and famine, and the holiday season has a way of exacerbating the overall sentiment of the year. Last year around this same time,…
The digitization of business processes has fully trickled down to small and local businesses, in part because necessity mandated a major transition to online business development in the early months of 2020. Regardless of the reason for this transition, it would be naive to think that we’ll backtrack…
We all thought we had an adequate crisis plan. Then 2020 happened. We may have been – slightly – off. A crisis plan is a wonderful tool to have in place should your organization face either a small issue or massive crisis that could negatively impact the overall…
In 2018, I interned at a social media and marketing agency in Shanghai. Many people (including my worried parents) questioned my reasoning for interning in a country so foreign to me, and I can now say that interning in one of the largest cities in the world was…
Social media is a huge part of our lives. In fact, according to Statista, it’s estimated that 3.6 billion people use social media worldwide. By 2025, that number is projected to increase to 4.41 billion. With that large of an audience online, it would be silly not to…
For anyone who’s known me for more than a day, you are probably aware that “Mean Girls” sits in the top five of my favorite movies of all time. (If you’re curious, “Clueless” reigns at No. 1 always and forever.) So there’s no question that I celebrate “Mean…
I LOVE all things spooky and truly scary. Starting at the age of 13, my mom and I made a yearly pilgrimage to Halloween Horror Nights at Universal Studios for a scream-filled night of production-quality haunted house perusing. We paid for the Express Pass to ensure we made…