kim morrison

The juice was definitely worth the squeeze

As I stood there in the middle of FedExForum about this time last year with my fellow University of Memphis undergrads and we all moved our tassels from the right to the left side of our caps, my eyes started to well up with tears and it hit…

Springtime took its time, but it’s finally here! (Unless Mother Nature decides she wants one more dose of winter at some point this week.)

When Ned Stark proclaimed that “Winter’s coming,” he sure wasn’t kidding! Memphians were treated to a colder, icier and snowier winter than normal this year, so I think everyone is glad for the warmer temperatures and opportunities to get out and about and enjoy the city. In case…

Messaging? **blink, blink**

For those of us in the PR business, when we talk about messaging, we know exactly what we’re talking about, but sometimes we forget that the concept isn’t as clear to everyone else. We talk about consistency in it, shaping it for the right audiences and getting it…

Think Twice, Speak Once

Yep, I’m borrowing from the old adage “Measure twice, cut once,” which is perfectly applicable in the world of PR.  How often do we hear or read something and want to immediately react, sometimes without truly considering the implications of our knee-jerk response? In the world of PR,…

Going on Vacation? Tips to Help Navigate Your Workload and Inbox

Although we all just returned from holiday vacations, we'll soon be looking forward to Spring Break and warm weather getaways. The most dreaded task for a vacation any size? The mountainous inbox you will return to whether it be from a short four-day weekend or **gasp** a two-week-long…

Cooking with Kim

When I have the extra time, I really enjoy cooking. No, I don’t mean whipping up a box of macaroni and cheese and thawing out a veggie burger (although that is very yummy!); I mean truly creating a meal from the ground up. This winter, my favorites have…

Don’t Sell Yourself Short, Literally

I recently posed the question to the Obsidian team about what exactly I can and can’t do when it comes to offering help and advice to friends, small business owners and organizations I’m involved in personally, in regards to my noncompete agreement with our firm. Like most people…

I have a confession to make…

Not so long ago, I was one of those Memphians. You know the type. They have nothing good to say about the Bluff City, but theywill go to blows if an outsider dare say a word about our hometown. They can’t stand Memphis for X, Y and Z…