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Thankfulness in 2020 – part three

This blog post is part of a four-part series where our team shares how they're finding gratitude in 2020. If you'd like to read parts one or two click the corresponding links. Christina What 2020 has taught me is the importance of relationships. Minus my parents, my family…

Thankfulness in 2020 – part two

This blog post is part of a four-part series where our team shares how they're finding gratitude in 2020. If you'd like to read part one, you can do so here.  Taylor In September, my pastor gave a sermon about our perception of time, and one thing that…

Thankfulness in 2020 – part one

In a year when we have lost so much (from the irreplaceable to the inconvenient and everything in between), writing a seasonal post about thankfulness seems, at first thought, like an arduous affair at its worst and an irksome one at its least.  But after more reflection, it’s…

The new kids on the block – integrating the newest social media trends into your PR timeline

Social media is a huge part of our lives. In fact, according to Statista, it’s estimated that 3.6 billion people use social media worldwide. By 2025, that number is projected to increase to 4.41 billion. With that large of an audience online, it would be silly not to…

Catching up with Christina

Each member of our team exudes “cool” in a different way. For Christina, that coolness is a unique breed – one that simultaneously appreciates the classics and the present without the slightest air of pretension. Since she joined our team in 2017, she has added a fresh perspective and…

The lessons I’ve learned on acclimating to the PR industry!

Transitioning from a college student to an intern to an account assistant has made it apparent just how much there is to learn upon graduation and how imperative it is that you commit to lifelong learning in the public relations industry. The great thing about starting as an…

Why PR often gets overlooked and why it shouldn’t

Public relations can easily go unnoticed, passed over for its more popular (and visible) counterparts like marketing and advertising. Even companies that do recognize the benefits of PR enough to engage a firm sometimes find that leadership tries to put PR on the chopping block when it comes…

Our favorite ways to keep up with the news

With the ever-changing news cycle, it can be hard to stay on top of the latest news. It doesn’t help that there are so many news channels to consume that it can seem overwhelming. Whether you’re looking for a deep dive into the news or a quick read…