It’s no secret that today’s technology has allowed for “the virtual office” to exist for many professionals. At Obsidian, we are laptop-based, so wherever we are – be it in the office, at a meeting or at home with the flu – we have 24/7 access to our…
This quote and scene from John Hughes’ 1980s classic Planes, Trains & Automobiles is one of my favorite examples of how miscommunication can create more problems than resolutions when everyone is not on the same page. I was recently reminded of this scene when I had lunch with…
Let’s brainstorm! We love getting that email around here. Brainstorming sessions are not only fun, but you can also get a lot done in a short amount of time thanks to the brainpower of your co-workers. When we come together to brainstorm for a client, the entire team…
Recently, my domestic bliss was briefly interrupted by a heated discussion with my husband about the proper way to dispose of a watermelon. Let me explain. Last week, a stench started emanating from our garbage can outside. I never knew about it or smelled it because I keep…
Over the years, we’ve had the opportunity to work with numerous companies and startups to plan for and implement strategic communications initiatives to launch new products, services, brands or businesses. Whether we helped in naming the business from day one or simply handled the media relations, the common…
Brands have a fantastic advantage in today’s society, as consumers have taken it upon themselves to go looking for more information on the companies that they do business with, rather than sitting back and waiting to be sold on a product or service through strong-arm tactics. All brands…
If you gave someone a call a few decades ago and he or she was away from the telephone, you’d have to wait and call back. Then came caller ID and voicemail, so the days of waiting by the phone and guessing who was calling disappeared. Those were…