During my senior year of college, I took a required (and pivotal) class in the public relations program – it was called Style and Design in Public Relations Messages. I knew the class was going to be tough – we would be learning HTML code, using Adobe Photoshop…
Each time I do a round of interviews with college students and new graduates, I am always amazed by the lack of interviewing skills and the missing sense of professionalism exhibited by these candidates in particular. I understand that professionalism, to some degree, is learned in the first…
How many newsletters do you view daily? Being in the public relations industry, I sign up for every newsletter I can, so my inbox is full of them. Most of the time, I just skim through, but there are a handful I read every day. An online newsletter…
When it comes to public relations services, there are a slew of areas that immediately come to most people’s minds: media relations, internal communications, copywriting, crisis communication and speechwriting. But, there is one particular PR service that many people gloss over or take for granted: consulting. In our…
Pull out your old college textbook and the definition of public relations might say something like “managing relationships with various publics or stakeholders.” In 2012, the Public Relations Society of America revised an earlier definition from a few decades ago and stated that public relations is “a strategic…
Since starting my internship at Obsidian PR, I have realized that although college has taught me a lot of things, it has not prepared me for everything afterward. College has given me the essential tools needed, but now, I just need to figure out how to fully apply…
Before you embark on the college journey, there are a few things that you need to be aware of. But, before I dive into my advice for incoming college freshmen, let me share a story about my college experience. After graduating high school, I was so incredibly sure…
“Top 10 Intern Mistakes.” This is the title of the first article I came across when researching advice for summer interns. At first, I thought I would just write a blog post similar to it, listing the best ways to impress your boss and coworkers and build your resume. But, after…
Whether I am relaxing by the pool or lying out on the beach, I always find it interesting to sit back and watch what method people choose to take the plunge into the freezing cold water ahead. Are you a jump-right-in/no-strings-attached type, or do you take the ease-right-in-until-completely-comfortable…
The saying “nothing in this life is free” is not lost on me. My parents used this phrase often, and I have passed along this life lesson to my children on many occasions. I am the bookkeeper in my family, so I watch the money that my husband…