2012 was the year of Pinterest. Many are wondering if the social media platform will stand the test of time or turn into another Foursquare. One thing is certain. Businesses have already jumped on board. I came across some interesting facts from the CEO and founder ofPinLeague on…
Happy New Year! It’s 2013, and I’m sure we all have our New Year’s resolutions in hand and are making great progress. But does your business have its New Year’s resolutions nailed down? If not, I have a few to get you started – PR resolutions for 2013.…
Okay, we get it. Social and digital media are here to stay and will continue to dominate the communication and marketing forum for companies and organizations. But, it is absolutely vital for PR professionals, companies and organizations to not put all their communication “eggs” into one social media…
By now, many of us are very familiar with the phrase “word-of-mouth” and have been inundated with tons of mentions about what it is and isn’t. As a matter of fact, with the overuse of the term in marketing and communication circles, some have even predicted that the…
It’s quite amazing how a delicious, glazed pastry can put social media into perspective. More than 1 billion people in the world are active users on social media sites, according to the International Telecommunication Union. Facebook users make up 90 percent of this population with more than 900…
In the era of digital media, brands are able to create the platform to have their shareholders establish a connection or relationship that can be carried with them no matter where they go. This can be an exciting opportunity to grow a customer base, build a community, join…