Every year when the Academy Awards ceremony rolls around, you’ll find me in the comfort of my bed ‒ well prepared with delicious takeout and my Twitter feed rolling with Oscar commentary. And while Sunday’s show earned the lowest ratings EVER in the program’s history, I loved (mostly)…
Influencers are the modern-day reality TV stars – they’re elusive, intimidating and suddenly making a huge splash while garnering a lot of attention. They started out as people with expertise on a specific topic with a trusted audience (think contractors with home renovation tips) but grew into internet…
If you are what you drink, then I am undoubtedly coffee. The truth of the matter is this – I am a thirsty person. I have two cups with me at all times, alternating sips between ice cold water and piping hot coffee. This lifestyle choice is…
Meet Ashley Schaller! January brings new beginnings, and at Obsidian, that means new interns! We added Ashley to the team at the first of the year, and she’s already bringing valuable skills and support to the table. As a graduate of the UofM and a previous St. Jude…
Hello, 2020! As we head into a new year – and a whole new decade – I’m sure we’re all resolving to make some changes personally and professionally. What steps are you taking to actually achieve your career aspirations this year? As PR folks, you know we don’t…
As we at Obsidian begin to wind down our work year to spend some much-needed time with family and friends, it seems a most appropriate opportunity to take a look back at 2019. And we do so with great fondness – this year has been our best ever!…
What would the holidays be without brands capitalizing on/exploiting seasonal cheer? I don’t remember a world without red and green Hershey’s Kisses wrappers or a December commercial without faint sleigh bells in the distance. Honestly, for some people, over-the-top holiday spirit is half the fun – I mean,…
This blog post was originally written by Lauren Hannford in 2013. In honor of Thanksgiving 2019, Taylor Jolley gave it new wings (RIP, turkey friends). When asked to write a blog about thankfulness six years ago, Lauren poetically laid out a case for the beauty of Thanksgiving and…
As the weather cools and darkness falls, Boogiemen and monsters in the closet fill the minds of young children struggling to fall asleep. The noise you swore was a zombie? It was just a falling tree branch outside your window. Your childhood nightmares were just a figment of…
Author Joe L. Wheeler said, “There is something incredibly nostalgic and significant about the annual cascade of autumn leaves,” and I have to agree. The feeling of crisp autumn air, the crunch of fallen leaves and the smell of a bonfire all take me back to a simpler…