Research

Online Reviews: A Love-Hate Relationship

By Kelli Brignac Mar 6, 2014 3 Min Read

Last winter, my family and I were in Orange Beach, Ala., for a quick vacation after Christmas. After a day of shopping at the Foley outlet mall (which is FANTASTIC the week after Christmas!), my mom and I were charged with picking up dinner. We’d been to most…

Research

The Analytical Side of PR

By Kelli Brignac Sep 24, 2013 3 Min Read

Like many communications professionals, math is not exactly my strong suit. I might have even chosen to major in public relations because the coursework only required two math classes. I mean…maybe. I love my job because I love to write. What I didn’t know (and didn’t learn) in…