For public relations professionals, campaigns for product launches typically have a similar routine leading up to their release date. We work to build consumer excitement with a goal of achieving impressive sales at the launch, but afterward, we quickly wrap up and move on to another campaign. Season-long…
Every year when the Academy Awards ceremony rolls around, you’ll find me in the comfort of my bed ‒ well prepared with delicious takeout and my Twitter feed rolling with Oscar commentary. And while Sunday’s show earned the lowest ratings EVER in the program’s history, I loved (mostly)…
Influencers are the modern-day reality TV stars – they’re elusive, intimidating and suddenly making a huge splash while garnering a lot of attention. They started out as people with expertise on a specific topic with a trusted audience (think contractors with home renovation tips) but grew into internet…
Have you ever been handed a set of forms to fill out only to be confused by what they are even asking for? Or, find conflicting or insufficient information in paperwork or online that only makes the whole process more complicated and drawn out? The lack of clarity…
To determine the success of an organizational event, you have to have measurable goals. You don’t want to spend time planning an event for no reason! Having a goal in mind and circling back to that goal throughout the planning process will help you create a purposeful event.…
Let’s celebrate! Cue Kool & the Gang – there’s a party goin’ on right here! It may not feel like a party if you’re reading this at your desk on a rainy Wednesday morning, but in my opinion, there’s always something to celebrate. In the PR world, we’re…
As a host, a lot goes into planning an event – large or small. Even a casual Super Bowl party can throw a host for a loop. Do I have enough food? Will they like this beer? Should I get Scoops or Fritos? Will guests stay too long…
Kleenex are in short supply around my house between seasonal allergies and the holiday commercials that have now taken over the airwaves. I’m a sucker for a commercial that tugs at the heartstrings, so much so that I have to leave the room during P&G’s Olympics spots. But,…
It’s no secret that Memphis is growing. In fact, 2,136 new business filings were reported in the second quarter of 2018, according to the Tennessee Quarterly Business and Economic Indicators report. That’s 338 more than during same time period the year prior. Think new boutique hotels, new apartment…
The current media market makes it difficult for even the largest brands to break through to their consumers. One way to create buzz is to hold a large promotion, like the “pay your age” promotion Build-A-Bear ran this week. While buzz was created, the event was a major…