For public relations professionals, campaigns for product launches typically have a similar routine leading up to their release date. We work to build consumer excitement with a goal of achieving impressive sales at the launch, but afterward, we quickly wrap up and move on to another campaign. Season-long…
While each day in the life of PR professionals varies, one thing always remains constant amid the flux of meetings, calls and tasks – writing! Writing is the foundation of our career, and a strong base is required for steady growth. To help you stay on track, here’s…
A few weeks ago, my husband, our two daughters and I cut into a king cake. We found a pink baby and learned — (not really a) SURPRISE! — we’re having a third baby girl. Learning our new baby’s gender with a king cake during the Mardi Gras…
Every year when the Academy Awards ceremony rolls around, you’ll find me in the comfort of my bed ‒ well prepared with delicious takeout and my Twitter feed rolling with Oscar commentary. And while Sunday’s show earned the lowest ratings EVER in the program’s history, I loved (mostly)…
As a PR professional, I’m in the business of building relationships (or at least that’s a vital part of what I think our industry is all about). From establishing rapport with my colleagues and industry partners to reporters and influencers, I keep a keen eye on making sure…
Take a look through Obsidian’s blog in the crisis category, and you’ll find nearly 40 posts on how to plan for, manage and rectify crisis situations or issues. Crises are a part of life for PR firms so we’re never surprised when another strikes. Whether that’s three times…
Hello, 2020! As we head into a new year – and a whole new decade – I’m sure we’re all resolving to make some changes personally and professionally. What steps are you taking to actually achieve your career aspirations this year? As PR folks, you know we don’t…
Have you ever been handed a set of forms to fill out only to be confused by what they are even asking for? Or, find conflicting or insufficient information in paperwork or online that only makes the whole process more complicated and drawn out? The lack of clarity…
As we at Obsidian begin to wind down our work year to spend some much-needed time with family and friends, it seems a most appropriate opportunity to take a look back at 2019. And we do so with great fondness – this year has been our best ever!…
“If I could leave no stars I would!...I’ll be sure to tell all my family and friends about his rude [expletive] customer service…” The above review (edited, of course) is real. It belongs to a family-owned restaurant that has been popular with MY family for years. And I…