Business

Time Left on the Clock

It seems as if in this past decade there have been more stories written about time management, clock management, work-life balance and anything else in the business and personal world that pertains to how we are spending our time. Every year, there are stories of new ways and…

Your Personal Brand

During my senior year of college, I took a required (and pivotal) class in the public relations program – it was called Style and Design in Public Relations Messages. I knew the class was going to be tough – we would be learning HTML code, using Adobe Photoshop…

Baby Talk

When you have a newborn in the house, it’s funny how everything sort of filters through the little bundle of joy. And, depending on how much sleep you’ve gotten the past few nights, this can either be a good thing or quite the obstacle! I won’t make this…

Sincerity Shows

I recently caught the end of a show on National Geographic about why humans lie and how easy it is to spot someone who is lying. It got me to thinking about everyday conversations in the workplace and the importance of showing sincerity to our co-workers, clients and…

The F-bomb will never land you a job

Each time I do a round of interviews with college students and new graduates, I am always amazed by the lack of interviewing skills and the missing sense of professionalism exhibited by these candidates in particular. I understand that professionalism, to some degree, is learned in the first…

How to Manage Deadline Stress in PR

When we all have those whirlwind weeks, it’s important to remember the key ways to manage deadlines and the stress associated with those deadlines. As PR professionals, every day we are faced with deadline stress when we are trying to pitch an editorial piece, achieve key targets and…

A Love-Hate Relationship with Conference Calls

If you have been on the Internet in the past few months, odds are you’ve seen this video called “A Conference Call in Real Life.” The video is funny if you’ve ever been on a conference call. It’s a facepalm moment for people like me who are on…

The Transition: College to Corporate

Since starting my internship at Obsidian PR, I have realized that although college has taught me a lot of things, it has not prepared me for everything afterward. College has given me the essential tools needed, but now, I just need to figure out how to fully apply…