How to conduct research on a limited budget
Conducting research doesn’t have to be costly or complicated, nor does it have to be time consuming. The Obsidian team takes a comprehensive look at research and data gathering for our clients.
Our Blog
How to use user-generated content to your advantage
Are you ready to BeReal? Consumers are valuing authenticity from brands more than ever, and user-generated content is at the center.
Ambassador training 101
How do you ensure your spokespeople and ambassadors are supporting and enhancing your brand? You train them!
Four ways you’re misusing data in your writing
How can we be effective information sleuths and simultaneously produce work that protects and builds our clients’ reputations? Stop making these four mistakes in data use.
Social media trends for 2023
We’re looking ahead to the new year at social media trends. From bite-sized content to putting customers first, your brand’s digital presence remains to be the key to success.
Why company culture is important in the hiring process
Company culture is ever important, especially in today’s job market. Whether you are leading hiring decisions or interviewing for your first job, positive workplace culture is crucial. We break down a few key details regarding positive culture within your organization and how it shines throughout the hiring process.
Are you ready for it? Taylor wasn’t.
Obsidian Blog Post (Taylor’s version) Millions of teenage girls and 30-year-old women like me had their wildest dreams come true when Taylor announced she’d be going back on tour – a tour that would feature each of her “Eras.” There was going to be a presale process, and…
Public relations’ role in event planning
At OPR, our experience goes beyond traditional public relations practices (even though that is our bread and butter). Our team is fortunate to have much experience planning myriad events while implementing our PR tools along the way. We discuss the basics of event planning and how PR can be your biggest asset.
Amp up your social strategy with TikTok and Reels
When it comes to winning on social media, TikTok and Instagram Reels are key. If you want to amplify your brand’s mission, start by revamping your social media strategy to include short-form videos.
How brand ambassadors can legitimize your organization
Every brand needs credibility to back up any claim or else its message will fall on deaf ears. Through user-generated content, brand ambassadors can help expand awareness about your business, show a more authentic side of your brand and build customer loyalty.