As a PR professional, I’m in the business of building relationships (or at least that’s a vital part of what I think our industry is all about). From establishing rapport with my colleagues and industry partners to reporters and influencers, I keep a keen eye on making sure…
Super Bowl ads are polarizing – football purists hate anything that takes away from the game, and your average partygoer loves them. They come in many shapes and sizes, from tear jerkers to comedy gold, all with the same goal of leaving a branded impression on consumers. There’s…
If you are what you drink, then I am undoubtedly coffee. The truth of the matter is this – I am a thirsty person. I have two cups with me at all times, alternating sips between ice cold water and piping hot coffee. This lifestyle choice is…
Meet Ashley Schaller! January brings new beginnings, and at Obsidian, that means new interns! We added Ashley to the team at the first of the year, and she’s already bringing valuable skills and support to the table. As a graduate of the UofM and a previous St. Jude…
Take a look through Obsidian’s blog in the crisis category, and you’ll find nearly 40 posts on how to plan for, manage and rectify crisis situations or issues. Crises are a part of life for PR firms so we’re never surprised when another strikes. Whether that’s three times…
Hello, 2020! As we head into a new year – and a whole new decade – I’m sure we’re all resolving to make some changes personally and professionally. What steps are you taking to actually achieve your career aspirations this year? As PR folks, you know we don’t…
Have you ever been handed a set of forms to fill out only to be confused by what they are even asking for? Or, find conflicting or insufficient information in paperwork or online that only makes the whole process more complicated and drawn out? The lack of clarity…
In my last post, I shared an agency’s perspective of the fun and success that 2019 ushered to our team at Obsidian. But, I’d like for you to hear directly from each team member and what made this year one to remember. Lauren Ooh, there are probably quite…
As we at Obsidian begin to wind down our work year to spend some much-needed time with family and friends, it seems a most appropriate opportunity to take a look back at 2019. And we do so with great fondness – this year has been our best ever!…
Shopping, wrapping, traveling, cooking and endless errands fill up the last few weeks of December. No matter the holiday you celebrate, you’re likely feeling or have felt the pressure of the day-before-the-day preparations. Well, I’m all about perspective and rest. So I’m here to give you a holiday…