Oftentimes when we work with certain clients, their sole focus is promoting their product or service, and they forget about the faces behind the company. It’s important to personalize your organization, and the best way to do this is by perfecting your own branding. 

So, what exactly is personal branding? Harvard Business School defines it as “the intentional, strategic practice of defining and expressing your value.” When you’re scrolling through your LinkedIn feed or reading blogs from different organizations, there’s a touch of personal branding in each post. It may seem mundane, but these individual touches can benefit your overall business. Keep reading to learn about three benefits your organization will receive as you develop your brand.

Expanded network

Referrals are one of the best ways to grow your business, so connecting with people on a personal level can pay dividends. This can look like attending networking events, joining a professional group like the local chamber of commerce or just reaching out to those you know on a social platform like LinkedIn. You create fertile ground for prospecting when you post and engage (in-person or online) consistently and actively expand your literal and digital network. The Frank Agency recently reported “active LinkedIn pages experience five times more page views, eleven times more followers and seven times more impressions.” This is why we help our clients with a consistent posting schedule, adjust the look of their pages and craft profiles.

Trust is built

When you show off your authentic self, your audience will trust you. Be open and transparent with your thoughts and stances; people will be drawn to your expertise. A big part of this is being consistent in your brand. Sharing the same message and values throughout your communication shows you mean what you say. Those looking at your branding, whether it be a social post or blog on your website, will be able to get a sense of your personality and beliefs.

Stand out amongst competition

When all of the pieces of your branding puzzle come together, it makes you stand out as a leader. Confidence in yourself and your company will naturally attract others. People notice when you put time and effort into showing your value, and it will pay off in business. If a client decides between a company with a personal touch and one without, they will likely go with the one they feel more connected to. Sprout Social says 76% of consumers purchase from brands they connect with over their competitors. 

Too busy running your organization to focus on your brand? That’s what PR professionals are here for! We will help shine a light on all aspects of your business, including your role as a leader.