Our Podcast

Digital reviews: bullies or opportunities?

How do you connect with your consumers in a digital era? Gracie joins the podcast to discuss digital reviews and how they can make or break a company’s reputation. She also provides professional insight on ways to use reviews as an opportunity to connect with your consumers. https://soundcloud.com/user-396929231/digital-reviews-bullies-or-opportunities

The basic roadmap to customer service

In this episode of Off the Rock, On the Record, our director of client services – Lauren Hannaford – underscores the importance of customer service as a PR function. She also discusses why customer service is lacking in some businesses, how to rethink customer service in a digital…

How to survive an internship

When your business isn’t in plain sight, you have to work to stay in front of your consumers. Mid-South Ice House found It’s the first day of your internship, and you’re absolutely terrified. What should you expect? Anna and Dee share their personal tips for surviving an internship…

Is what you learn in school relevant?

When your business isn’t in plain sight, you have to work to stay in front of your consumers. Mid-South Ice House found tWhat’s the difference between classroom learning and job learning? Can you apply what you’ve learned in the classroom to your job? Anna and Dee return to…

Do internships matter?

Do internships even matter? Anna and Dee break down why they chose to pursue internship opportunities and the inherent value that internships provide to students in all fields. https://soundcloud.com/user-396929231/season-four-episode-1-do

Keeping business on ICE

When your business isn’t in plain sight, you have to work to stay in front of your consumers. Mid-South Ice House found that social media advertising was the way to get folks from the couch to their rink. Al Austin talks about the difference this investment has made.

Perfecting your business recipe

Lil’ Bit of Country shares a whole lot of tradition and flavor with each jar of chow chow they sell. But perfecting the recipe was only part of the journey. Beverly Walker shares how she navigated the world of culinary businesses so you can avoid bumps along the way.

Analyzing a business environment

Environmental testing may not be the “sexiest” business around, but after 10 years of success in the Mid-South, the team at Tioga Environmental has a ton of wisdom to share. Maggie Strom reveals that calculated growth, strategic hiring and team investment are the keys to their success.