Lauren, having held every role at Obsidian, shares her career-climbing wisdom on episode five of Off the Rock, on the Record. Looking to make money moves? Listen up!

When your business isn’t in plain sight, you have to work to stay in front of your consumers. Mid-South Ice House found that social media advertising was the way to get folks from the couch to their rink. Al Austin talks about the difference this investment has made.

Your business needs to be on social media! Gracie explains why social media isn’t optional for businesses and why authentic, nontraditional social avenues are effective.

Promoting specialized businesses can be challenging. Christina takes matters into her own hands when creating content for her B2B clients. Your niche business should follow her lead!

Event management is about more than having a great party. Murray explains why strategy and stellar execution are key to a gTwo recent public relations graduates share information about their respective PR programs, what they learned in the classroom and how that applies to the work they do today.

Climbing the Seven Summits is no easy feat. Tom Lawrence shares how he prepares mentally, physically and emotionally for his adventurous climbs. As it turns out, there’s a lot that can be learned on the face of a mountain and applied to your office computer screen.

Nonprofits have great stories to tell, but you have to get your hands around the work before you can share the news! Taylor Jolley talks all things nonprofit PR.