When it comes to the wellbeing of animals, The Humane Society of Memphis and Shelby County’s Ellen Zahariadis is an expert. As the Humane Society works to eliminate animal homelessness, they develop programs that meet evolving community needs – both human and animal. She shares how the Humane…

We’ve moved past the childhood mantra stating words can’t hurt you – they carry weight and can make or break a company’s reputation. Addison Walker joins Off the Rock, On the Record to discuss how companies can craft messages that relay genuine empathy. https://soundcloud.com/user-396929231/words-carry-weight

As a brand, social media is a great tool to connect with your audience in a personal way. Obsidian’s own Twitter-famous eHow do you ensure that your new product or service is a success? Meaningful communication as you prepare to launch is key. Gracie Lee shares her expertise…

As a brand, social media is a great tool to connect with your audience in a personal way. Obsidian’s own Twitter-famous employee, Addison, sits down to discuss how businesses can use social media as a customer service tool to build brand connections. https://soundcloud.com/user-396929231/social-media-as-a-customer-service-tool

When it comes to customer service, some brands go above and beyond. Differentiates good customer service from great customer service? On this episode of Off the Rock, On the Record, Murray shares how you can add pizzazz to your excellent customer service plan while staying true to your…

Crisis management may be the toughest part of a PR practitioners role. So, how do we support customer service on top of our other crisis roles? In episode three, Whitney walks through the best practices for working through a crisis situation. She also breaks down how to navigate…

How do you connect with your consumers in a digital era? Gracie joins the podcast to discuss digital reviews and how they can make or break a company’s reputation. She also provides professional insight on ways to use reviews as an opportunity to connect with your consumers. https://soundcloud.com/user-396929231/digital-reviews-bullies-or-opportunities

In this episode of Off the Rock, On the Record, our director of client services – Lauren Hannaford – underscores the importance of customer service as a PR function. She also discusses why customer service is lacking in some businesses, how to rethink customer service in a digital…

When your business isn’t in plain sight, you have to work to stay in front of your consumers. Mid-South Ice House found It’s the first day of your internship, and you’re absolutely terrified. What should you expect? Anna and Dee share their personal tips for surviving an internship…