Murray Lace, senior account manager at Obsidian Public Relations, shares the lessons she's you learned throughout her first five years as a professional. https://soundcloud.com/user-396929231/professional-lessons-from-an-account-manager

Abbie Hancock, public relations student at Mississippi State University, shares lessons she's learned throughout her undergraduate PR curriculum. https://soundcloud.com/user-396929231/impactful-lessons-from-pr-studies

When you treat your employees well, they treat your customers well. That is why maintaining employee morale is critical to the success of businesses. Brittany Mizell shares how your employee communication plans can adapt to the times and meet the shifting needs of your team in this episode…

When it comes to the wellbeing of animals, The Humane Society of Memphis and Shelby County’s Ellen Zahariadis is an expert. As the Humane Society works to eliminate animal homelessness, they develop programs that meet evolving community needs – both human and animal. She shares how the Humane…

We’ve moved past the childhood mantra stating words can’t hurt you – they carry weight and can make or break a company’s reputation. Addison Walker joins Off the Rock, On the Record to discuss how companies can craft messages that relay genuine empathy. https://soundcloud.com/user-396929231/words-carry-weight

As a brand, social media is a great tool to connect with your audience in a personal way. Obsidian’s own Twitter-famous eHow do you ensure that your new product or service is a success? Meaningful communication as you prepare to launch is key. Gracie Lee shares her expertise…

As a brand, social media is a great tool to connect with your audience in a personal way. Obsidian’s own Twitter-famous employee, Addison, sits down to discuss how businesses can use social media as a customer service tool to build brand connections. https://soundcloud.com/user-396929231/social-media-as-a-customer-service-tool

When it comes to customer service, some brands go above and beyond. Differentiates good customer service from great customer service? On this episode of Off the Rock, On the Record, Murray shares how you can add pizzazz to your excellent customer service plan while staying true to your…

Crisis management may be the toughest part of a PR practitioners role. So, how do we support customer service on top of our other crisis roles? In episode three, Whitney walks through the best practices for working through a crisis situation. She also breaks down how to navigate…