While social media has made it so we’re more connected than ever before – the reality is that digital distractions and oversaturation on social media can leave consumers feeling quite disconnected from brands. To stand out, the key lies in creating meaningful engagement. 

Unique and experiential events and event promotion will generate buzz among your current customer base and will attract attention from potential customers, both online and offline. Thoughtful engagement before, during and after your event will help tell your brand story; increase social media amplification; and differentiate your event among the others.

Before your event: Building anticipation 

To spark interest and get your audience excited about what’s to come from the jump, go beyond simply creating an Eventbrite or Facebook event page when announcing your event. Consider things like a creative or mysterious teaser video on social media or a personalized invitation to attendees. From there, social media giveaways or interactive content like quizzes or polls can start to build connections among your audience, making them feel like they’re already part of the experience.  

During your event: Immersing your guests 

Experiential efforts come in all shapes and sizes. It can be as small as a photobooth or as large as an interactive workshop or cocktail-making class. Whatever your budget allows you to pursue, the goal is to create moments where attendees can physically interact with your brand. If the experience is memorable and unique enough, attendees will likely share it with their followers on social media. This allows those who couldn’t attend in person to experience your event through the digital lenses of attendees.

After your event: Continue the connection 

Don’t let your event be the last time your attendees hear from you. Continue the conversation by sending an e-blast sharing event photos and highlights; follow attendees on social media; distribute a post-event survey; or even send out a personalized thank you note. When you maintain engagement beyond the event, you ensure your brand remains top-of-mind. 

If you’re planning an event and need insight into how to incorporate experiential elements into your event plan, our team is just one call away!