As organizational leaders know, it’s important to schedule regular check-ins for every aspect of your business. While you’re keeping up with the big picture items – like overall strategic planning, departmental oversight and company performance – a good public relations team can keep up with day-to-day communication with your audience, like social media! 

With the end of Q1 quickly approaching, now is the perfect time to look back at the last three months of content, evaluating what works and what doesn’t, and adjust strategies accordingly. 

Does my business need to be on social media? 

The short answer – yes! Business leaders know what they want to say about their organization, and your PR team helps find the best ways to deliver those messages. There are several communication tactics to explore, but it’s impossible to deny the importance of having a social media presence in today’s world. If you’re still on the fence, here are a few quick facts that could change your mind. 

• Social media platforms drive more than 60% of product discoveries.
• More than half of users prefer social media searches for genuine feedback and user-generated content.
• More than half of Gen Z trusts social media more than what’s found through a search engine. 
• 42% of Gen Z users turn to social media as their first spot for searching for information. 

How can my business evaluate social media performance?

Analytics are a great place to start when evaluating social media performance, but engagement rates, accounts reached, interactions and active post times – what does it mean? Leave it to your PR team to make sense of it all! As the ones who craft the content, your public relations team is keeping a close eye on analytics and post performance. If something changes, they’re able to recognize it, adapt and tailor future content to better fit your audience.

How can my business’s social media pages perform better? 

The social media landscape changes quickly – trends come and go in the blink of an eye, algorithms are adjusted constantly, and content that performed well one month might not the next. Your PR team keeps a close eye on the latest trends and emerging news in the social media world, making them uniquely positioned to test new strategies and recommend new content to try. 

This is your sign to check in on your organization’s social media – or find a team like Obsidian Public Relations who can do it for you! Let us take this off your busy plate. Reach out today to get started!