TikTok is not just about dancing and viral trends – it’s a strategic advertising platform. With over 1 billion active users across the globe, TikTok is quickly becoming the place to be for advertisers. If you haven’t jumped on the bandwagon yet, now’s the time! Don’t be dissuaded by newness or lack of personal engagement with the platform. Here’s everything you need to know about breaking into the world of TikTok marketing.

How do TikTok ads work?

TikTok ads function similarly to other social media ads. Advertisers create video ads that are native to the platform and then set target audiences, create ad copy and provide a call to action. 

How much does it cost to set up a TikTok ad? 

TikTok requires you to spend at least $50 per day with an overall minimum of $500 per campaign. So, take budget into account when considering advertising your brand on TikTok. 

What kind of content should I create for TikTok advertising?

Most social media users, those on TikTok included, prefer content that feels organic, even if it’s a paid promotion with an influencer. Consider adopting the same approach for your ads. Create ads with a mobile device and edit the video as necessary through free apps like CapCut, Canva or iMovie. 

Should I use TikTok trends to create my advertisement?

One of the key advantages of social media advertising is the ability to tap into current trends for creative inspiration. If you’re not actively engaging with the platform you’re advertising on, you’re overlooking an essential opportunity. TikTok is a treasure trove of ideas and trends waiting to be explored. Take advantage of it!

How do I set up a TikTok ad?

Setting up TikTok ads works similarly to other platforms. Start by visiting TikTok’s business portal and creating an account. You’ll need to choose an advertising objective and ad group. Once you’ve created the ad, click the “Submit” button to finalize it. You can create more ads for the ad group by clicking the “Add” button.

How do I determine if TikTok ads are right for my business?

When considering if TikTok ads are right for your business, it’s crucial to dispel the common misperception that TikTok is exclusively for younger users. With the third-largest age group of users being between 35 and 44, there’s a diverse audience to tap into. Additionally, TikTok advertising for your business largely depends on the industry. While consumer-facing businesses may find innovative ways to connect with their audience on TikTok, B2B industries might find it less fitting. Ultimately, the decision should be based on your target audience and the creative possibilities the platform offers for your specific goals.

Now is the perfect time to hop on board and harness the power of TikTok for your strategy. Ready to get started? Contact Obsidian Public Relations to help you dive into TikTok’s advertising world and discover the potential it holds for your brand.