I recently caught the end of a show on National Geographic about why humans lie and how easy it is to spot someone who is lying. It got me to thinking about everyday conversations in the workplace and the importance of showing sincerity to our co-workers, clients and audience.

Merriam-Webster defines sincerity as “the quality or state of being sincere, honesty of mind, freedom from hypocrisy.” This is especially important in public relations, as it is our job to be persuaders for our clients or organizations. Do you honestly think a journalist would want to use a pitch that seemed completely uninspired? But whether you’re in public relations or not, the importance of sincerity cannot be overstated.

Here are some things for you to remember about the importance of being sincere in your workplace:

You can’t fake it.

When you aren’t sincere, it shows. Have you ever had to deal with someone who hates his or her job? Whether they’re in food service or accounting, when someone isn’t happy, they can’t help but reveal their true feelings. No matter how hard you try, a fake smile, laugh or statement is usually more noticeable than you think.

Try to make the best out of it.

So what are you supposed to do if you can’t hide your feelings? Being sincere comes from within. Changing your attitude about a situation is the best way to overcome it. Don’t sweat the small stuff, do your absolute best and know that even during hard times, you can get through it.

Be it to receive it.

Sincerity isn’t a one-sided track. You have to give sincerity if you want to get sincerity in return.

Do you believe it?

I know it’s hard, but don’t say it or do it unless you believe it in your heart.

Stop the gossip.

Much of the time, gossip comes from spur-of-the-moment impulses and thoughts instead of carefully thought-out conclusions. Not only can you damage your co-workers or clients, you’ll simultaneously damage your own reputation.

Negativity is a virus.

I know we all have bad days every once in a while, but negativity is negativity. Like gossip, a negative attitude can result in saying things before you have thought them through. Worst of all, negativity is a vicious circle and spreads like wildfire. When you wear your emotions on your sleeve and pass on negative energy, it can easily affect those around. Before you know it, the entire office can become completely enveloped in a tangled mess of negative energy!

Care about your work and actions.

A sincere person takes pride in their work, and is careful of the ramifications their actions can have on others. Be mindful, conscientious and respectful of the quality of work you’re producing and the how what you do can affect your co-workers or clients.

Do what you love, and love what you do.

This is perhaps the most important lesson of all.  When you do things that your interested in and passionate about, it carries over into all aspects of your work. If you take pride in your work and enjoy what you do, you can’t help but show it. When you love what you do, you’re much more likely to create the best work for your ability to yield the best results for your client or organization.

The next time you’re in the office, really think about it – how is your character is being displayed at work?