There is no doubt that consumers are more active on social media than ever before. According to the Pew Research Center, nearly 75 percent of Internet users participate on social platforms. Although the traffic is skyrocketing on websites such as Twitter, Facebook, LinkedIn and Instagram, knowing what time is the best time to post content can help you achieve viewership in a more effective manner.

The best of times…

Knowing when your audience is most likely to see what you post is key in increasing your brand awareness.

• Twitter: 1 to 3 p.m.
• Facebook: 1 to 4 p.m.
• LinkedIn: 5 to 6 p.m.
• Instagram: 5 to 6 p.m.

The worst of times…

While planning your next social media campaign, take into account the times people are least active on the outlets you manage.

• Twitter: 8 p.m. to 8 a.m.
• Facebook: Midnight to 8 a.m.
• LinkedIn: 9 a.m. to 5 p.m.
• Instagram: Midnight to 8 a.m.

With social media platforms becoming saturated with every business, sports team and media outlet, it’s important to do everything you can to ensure your message does not get lost in the shuffle. As it is with all aspects of life, timing is everything.