Welcome to season two of Off the Rock, On the Record! We’re really proud of the content we’ve compiled for this season, and we can’t wait for you to hear what’s ahead.

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The modern digital landscape has made professional development easier than ever. But, technology has also caused trends to change quickly, making it more difficult than ever to stay on top of the latest happenings. How do you strike a balance between staying up to date on the latest industry trends and falling victim to information overload?

Whitney shares how she balances her workload, professional development and media consumption, and why the latter two are critical to your everyday life.

If you’re curious to explore this topic further, we’ve compiled a few articles and blog posts to help.

• Top skills all PR professionals should have – Harvard
• The ultimate guide to professional development in PR – The Muse