Inside OPR

Staff spotlight: Lauren Hannaford!

Do you want to know a fun fact about Obsidian? Most of our team started out as interns, including one of our directors – Lauren Hannaford! Through her time at Obsidian, Lauren’s been a part of some legendary projects, guided our team toward success and has had some major fun in the sun along the way! 

You may think you know a thing or two about Lauren already, but this go-round, we do a little bit of a deeper dive. She shares some tidbits about how she’s been dealing with quarantine, some of her most memorable OPR projects and more in this month’s staff spotlight.   

It’s Obsidian’s birthday month! You started at OPR as an intern and have worked your way to senior director of client services. Over your tenure, what’s been your favorite client or project you’ve worked on and why does it stick out? 

Summer is just around the corner! What does your ideal trip look like, even if it’s more than a few months out?

Senior director of client services sounds like a client-facing role, but you’re simultaneously one of our team’s internal pillars of support. What is a piece of advice you’ve given to a team member that could help future PR practitioners?

Lunch spots: I know we’re all missing Grecian Gourmet and South Main eats right about now. What’s been your go-to lunch since you’ve been working from home in Olive Branch?

What is one thing that you think Obsidian does differently than other agencies?

This is becoming an age-old question, but I find that it changes depending on the season (of quarantine). What are you most excited about doing again once the pandemic ends?

Working in PR means keeping up with the latest trends. What is one trend you wish would go away and never return?