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Known as The Great Stabilizer, Obsidian the mineral is known for its mystical power of insight. And so is Obsidian the firm. When you partner with us, your story meets rock-solid public relations strategies, forming an impenetrable foundation in an ever-fluid business environment.
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Obsidian is a team of 14 public relations strategists specializing in disciplines across the PR spectrum – a braintrust, if you will, of PR know-how.
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Mass distribution vs. tailored strategy: Why your brand doesn’t need to be on every social media platform
By Obsidian
Mar 12, 2024
3 Min Read
Widespread distribution does not always equal success. The reality? There is no one-size-fits-all approach to social media.
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“Obsidian Public Relations has been instrumental in assisting Southern College of Optometry with our public relations effort. From helping us communicate about strategic initiatives to aiding with the development of crisis communication plans during the COVID-19 pandemic, SCO is pleased with Obsidian’s approach. Above all, Obsidian is a valuable partner in helping us communicate the value of our institution to the local community and to prospective students and alumni around the country.”
– Jim Hollifield, Southern College of Optometry