Let’s talk wine for a bit. I’m not an avid wine drinker, but I appreciate a nice glass of red wine from time to time. As I was thinking about a lovely glass of Malbec I had, I wandered down a rabbit hole that I couldn’t help but share with you. Public relations is a lot like wine. No, I didn’t say public relations practitioners like wine a lot, though that’s also true. PR tactics are a lot like a glass of wine. Here are five reasons why.

It gets better with age.

Just like wine, as a PR campaign matures, you really start to see the fullness of its impact on your business. Continued media engagement, social campaigns and content generation build brand recognition with your target audiences. The more you’re mentioned, the more memorable you become. It really does get better with time.

It comes in many varieties.

There are more varieties of wine than I could ever name. Similarly, there is no one-size-fits-all public relations campaign. A talented PR professional can execute a multitude of tactics, with each being wonderful in its own unique way.

Some people don’t understand it.

There are as many wine haters as there are wine lovers, and their disdain for God’s juice typically comes from a lack of understanding (or one bad night in college). People who see PR as spin and confusion tactics don’t understand the true nature of our business. Public relations professionals operate under a strict code of ethics, highlighting the good our clients do and while helping to correct the bad.

It complements your “main dish.”

As red wine is to pasta, your public relations strategies should beautifully complement the work your organization is doing. Like a nice wine, public relations highlights your strengths, bringing those “flavors” of your business to the forefront of public understanding.

It doesn’t have to be pricey to be good.

We’ve all had an amazing glass of wine that was poured from a $20 bottle. Similarly, excellent PR work doesn’t have to cost your business a ton of money. Responsible PR firms, like Obsidian, work to create retainers that make sense for your budget and promotional needs. Cheers to that!