We are often asked by clients if they need to rebrand their organization. It’s important to know a rebrand is not always just your logo, fonts and colors –  it’s your brand’s identity and voice. A rebrand is a huge step in shifting the perception of your organization, so it’s important to get it right. A PR team is key to determining whether you need a rebrand and has the expertise to strategize the launch of your new identity and voice. Here are a few scenarios that may signal it’s time for a rebrand. 

You’ve had the same look from the start.

How long ago was your organization founded? If you’ve had the same brand guidelines since the beginning, it may be time to think about a new look. A refreshed look can bring your brand to life and get your audience excited about what’s to come. If you have changed your look throughout the years, it’s important to consider the timing, as you never want to confuse your audience.

Your audience has shifted.

If you’ve noticed a change in your audience, you might consider catering to your new clientele. Maybe your target audience shifted from college students to baby boomers, or the physical location of your target demographic has moved. Whatever it may be, it’s important to know who you are talking to so you can tailor your messaging.  

Your values have changed.

A rebrand doesn’t just include your colors and fonts – it encompasses the “why” behind your organization. Does your mission statement still hold true? It may be time to really dig deep and think about what matters most to you.

Your brand is misunderstood.

Do people constantly misunderstand your company and what it does? It could be an issue with your name or look. Clarity is key in branding, so this is an important step to ensure you boost your awareness. 

Your brand guide is outdated.

Are your current colors a 2016-esque coral and teal? Do you have a curly, cursive font that feels overused? If so, it’s probably time for a new look! Branding doesn’t need to be timeless, but it should be usable for years to come. A classic, strong identity and voice can carry your brand in the future.

A PR team can make the rollout of your new brand seamless. Get in touch with our team to get started!