School’s out and summer is in session, but PR never sleeps! The OPR team stayed busy this month, but always makes time to celebrate and enjoy each other’s company. Check out what we were up to this month:

Team happenings

• Anniversaries galore – Rebecca and Caroline celebrated their first year at Obsidian on May 7! Carlee and Haley also share a work anniversary on May 15. 
• Make a wish – The team celebrated Christina’s birthday on May 16 with butter cookies from Frost.

PRactically, a Podcast

As communications professionals, our team is trained to look at the world through a PR lens. We discuss trends and current events on our podcast – with OPR insight, of course!

• Fashion’s biggest night – Roll out the red carpet. Your favorite celebrities take on the MET Gala. Listen here.
• Big on the pig – Memphis in May has come and gone, but there’s always next year! Listen here.
• Summertime and the livin’s easy – Nostalgia puts in overtime during the summer months. Here’s how to capitalize on those warm, fuzzy feelings. Listen here.
• Flying off the shelves – How’s your TBR list looking? Listen here.
• Swing and a miss – Batter up! When it comes to PR, you often don’t get three strikes before you’re out. Listen here. 

Check out our podcast on Spotify, Apple Podcasts or SoundCloud – we post a new episode every Tuesday!

Survey says!

The best way to gain insight post-event or from your employees or a focus group is by asking the right questions. We share our thoughts and best practices about surveys below:

• Do I really need a survey? Why follow-up questions matter post-event.
• Garnering insights from employee surveys.
• Partnering with a PR firm? Step one: research.
• Why shorter, sharper surveys are smarter.