The music, the lush fairways, the ball-cap clad spectators – there are few things more iconic in sports than The Masters. Rich in tradition and guarded by exclusivity, the event is the curation of some of the wealthiest people in the world. The event is a PR masterpiece, from the coveted jacket to the winner’s opening dinner, drawing eyes and envy of many. We’ll discuss why the Masters just wins and what you can learn from it.