From The Rock

Triple check before you hit “post”

By | February 28, 2018

It’s now 2018, and we hope you realize the impact that social media has on everyday life and business. If you need more proof, a single tweet by Kylie Jenner last week negatively impacted Snapchat’s value by more than $1 billion. Still not convinced of social media’s power? Facebook is... Read More »

Timing is Everything – The best and worst times to post on social media

By | October 20, 2015

There is no doubt that consumers are more active on social media than ever before. According to the Pew Research Center, nearly 75 percent of Internet users participate on social platforms. Although the traffic is skyrocketing on websites such as Twitter, Facebook, LinkedIn and Instagram, knowing what time is the... Read More »

‘One size’ doesn’t always fit when it comes to social media

By | June 04, 2015


At some point or another, almost every company wonders whether they should jump on the social media bandwagon. The answer is that you absolutely need to, but in our current digital age, the many forms of social media can be overwhelming. If you don’t have a strategy, social media efforts... Read More »

Gaining Traction on Twitter

By | December 30, 2014

Social media is one of the main ways people are getting their careers started, buzzing about their business, landing an interview and so much more. But sometimes, it is hard to gain followers and begin to be successful in the “Social Media World.” In the social media landscape, Twitter is... Read More »

Facebook Hashtags: A Day Late and a Dollar Short

By | March 14, 2014

In an effort to ride the wave of Twitter’s hashtag craze, Facebook added the ability to use hashtags in status posts last June. How has that worked out for them? Well, how often do you use hashtags in your Facebook posts, or more importantly, how often do you click on... Read More »

No Punctuation Marks Were Harmed In Writing This Blog

By | January 16, 2014

During the holidays, I used some of my spare time to catch up on reading anything I could get my hands on – articles, periodicals, books, etc. Of everything I read, an article in the New Republic was probably the most interesting, telling and, possibly the most, alarming story I... Read More »

Dos and Don’ts for Twitter

By | June 14, 2013

While tweeting on behalf of a company, there are a few things that I’d like to highlight for you to keep in mind. Social media can be a great tool when used to represent a company in a positive light. However, it is important to recognize the power of a... Read More »

How are people getting your news?

By | January 29, 2013

In the not-too-forgotten “old days,” people got their news from two places: the local newspaper and TV’s nightly newscasts. Now, we have so many places to look for news! Newspapers, magazines, TV, blogs – it’s almost information overload. Well, actually, according to some studies, we seem to be becoming a... Read More »