So, every day I tell myself, “You’re going to make it to the gym, you’re going to make it happen today!” By the time I leave the office, at 5:45 (most nights), it’s already dark in Dallas and it’s winter, so my motivation to make it to the…
Eight hours in the day really doesn’t give a PR professional or anyone enough time to keep track and organize all the to-dos social media platforms put in front of us. Since we all live in “the social media age,” it’s way too easy to let pings, buzzes…
I love fall! My family, best friends and even my co-workers know this little fact about me because I share it constantly when a cool breeze hits or they see me get really excited from my first sip of Starbucks’ Pumpkin Spice Latte. The love of fall started…
How many times have you left your office at the end of the day feeling like you just spent the entire day sending, responding to and managing email? And, to add to that feeling, your real “to-do” list is still there – not done? For me, it’s too…
When we all have those whirlwind weeks, it’s important to remember the key ways to manage deadlines and the stress associated with those deadlines. As PR professionals, every day we are faced with deadline stress when we are trying to pitch an editorial piece, achieve key targets and…
If you ranked six or under - it’s time to revamp your newsworthy content. How many times have you had an important announcement and think to yourself, “How can I make this different than any other company announcement out there?” I don’t know about you, but that thought…
On Oct. 28, 1906 (108 years ago), public relations expert Ivy Lee wrote the first news release to journalists about a tragic train accident that happened on the Pennsylvania Railroad. Fifty passengers were killed when a three-car train of the Pennsylvania Railroad's new electric service jumped a trestle…
In the wonderful/crazy world of public relations, the spring forward a couple of weekends ago has really thrown me for a loop. I’m not able to go to bed until after midnight; the sun’s not rising until 7:40 a.m. doesn’t help with my morning schedule before work; and…
No matter what coffee shop I drive or walk by, Starbucks, Sip | Stir Café, etc., there are always people working, studying and conducting meetings at the coffee shop. This recently intrigued me and I stared wondering what it is that draws people to coffee shops and how…
We are in a deadline-driven industry, and sometimes, that accounts for a 12-hour sitting binge. Most recently, I was working on an extensive media list for one of my clients and didn’t realize I hadn’t left my desk in five hours. Typically I wouldn’t think about it as…