From The Rock

New Year, New You

By | January 01, 2015

So, every day I tell myself, “You’re going to make it to the gym, you’re going to make it happen today!” By the time I leave the office, at 5:45 (most nights), it’s already dark in Dallas and it’s winter, so my motivation to make it to the gym has... Read More »

Prioritizing your social media efforts for elients

By | November 25, 2014

Eight hours in the day really doesn’t give a PR professional or anyone enough time to keep track and organize all the to-dos social media platforms put in front of us. Since we all live in “the social media age,” it’s way too easy to let pings, buzzes and notifications... Read More »

The craze of pumpkin-everything and PR

By | October 16, 2014

I love fall! My family, best friends and even my co-workers know this little fact about me because I share it constantly when a cool breeze hits or they see me get really excited from my first sip of Starbucks’ Pumpkin Spice Latte. The love of fall started when I... Read More »

Email timeout: A four-step guide to curbing email addiction at work

By | September 18, 2014

How many times have you left your office at the end of the day feeling like you just spent the entire day sending, responding to and managing email? And, to add to that feeling, your real “to-do” list is still there – not done? For me, it’s too many days... Read More »

How to Manage Deadline Stress in PR

By | August 05, 2014

When we all have those whirlwind weeks, it’s important to remember the key ways to manage deadlines and the stress associated with those deadlines. As PR professionals, every day we are faced with deadline stress when we are trying to pitch an editorial piece, achieve key targets and milestones, and... Read More »

On a scale of 1 to 10, how boring are your news releases?

By | July 01, 2014

If you ranked six or under – it’s time to revamp your newsworthy content.  How many times have you had an important announcement and think to yourself, “How can I make this different than any other company announcement out there?” I don’t know about you, but that thought replays continually... Read More »

History Lesson: The First News Release Published

By | May 15, 2014

On Oct. 28, 1906 (108 years ago), public relations expert Ivy Lee wrote the first news release to journalists about a tragic train accident that happened on the Pennsylvania Railroad. Fifty passengers were killed when a three-car train of the Pennsylvania Railroad’s new electric service jumped a trestle at Atlantic... Read More »

Wake up call for work: How to spring ahead without losing sleep

By | March 18, 2014

In the wonderful/crazy world of public relations, the spring forward a couple of weekends ago has really thrown me for a loop. I’m not able to go to bed until after midnight; the sun’s not rising until 7:40 a.m. doesn’t help with my morning schedule before work; and I’m exhausted... Read More »

The strong bond brewed between coffee and work

By | February 04, 2014

No matter what coffee shop I drive or walk by, Starbucks, Sip | Stir Café, etc., there are always people working, studying and conducting meetings at the coffee shop. This recently intrigued me and I stared wondering what it is that draws people to coffee shops and how they’ve turned... Read More »

Why sitting pretty isn’t always pretty

By | January 02, 2014

We are in a deadline-driven industry, and sometimes, that accounts for a 12-hour sitting binge. Most recently, I was working on an extensive media list for one of my clients and didn’t realize I hadn’t left my desk in five hours. Typically I wouldn’t think about it as a problem,... Read More »