From The Rock

Social media changes and how your business should keep up

By | September 19, 2018

Change when it comes to social media is a never-ending cycle. Platforms are constantly updating their features to keep up with consumer wants, needs and habits. And in turn, businesses must constantly change their social media strategies to keep up with the new social norm and stand out among the... Read More »

Stand out as a PR student

By | September 05, 2018

Think about your favorite brand. Why do you like that brand? What makes you return to that branding? Why does that brand stick out to you? As PR students, we talk a lot about branding and tactics used to make your company or client stand out. We, as PR students,... Read More »

Creating a work sanctuary

By | August 29, 2018

I adore the word sanctuary or maybe it’s just the thought of what it represents. It makes me feel warm and safe and cared for. I believe a certain kind of freedom lives in that idea – not all that different from the kind of liberty that takes up residence... Read More »

The parallels of managing a fantasy football team and working at a PR agency

By | August 22, 2018

School’s back in session and autumn is around the corner, which means only one thing ー football season! As someone who didn’t go to a university with Division I sports, the NFL has become my preferred fall pastime over college football. And with that came my gambling addiction with weekly... Read More »

Social media marketing and the impact millennials have on PR with Gracie

By | August 16, 2018

Welcome to season two of Off the Rock, On the Record! We’re really proud of the content we’ve compiled for this season, and we can’t wait for you to hear what’s ahead. We’ll be releasing an episode every Thursday for the next three weeks. If you’re subscribed to our blog,... Read More »

#Trending

By | August 15, 2018

Kiki, do you love me? I know… I’m a month late and you’re over it. I am, too. In case you missed it, celebrities and dogs across the internet were dancing to Drake’s song “In my Feelings” as a part of the world’s most recent viral video trend. Some businesses... Read More »

Understanding influencer marketing

By | August 08, 2018

Undoubtedly, one of the top social media trends of 2018 has been the rise of influencer marketing. Why? Because it works. Why does it work? Because consumers are attracted to and connect with authentic, genuine and personal content. Think about it. Are you more likely to purchase a pair of... Read More »

The best eats in nearby SEC cities

By | August 01, 2018

While Memphis isn’t home to a Southeastern Conference school, the Obsidian office sure is. Many of us Obsidianites earned degrees from these respected sports-loving institutions, which includes my alma mater, the University of Arkansas. After spending four years immersing ourselves in all the amazing things these culturally rich college towns... Read More »

5 podcasts to improve your daily commute (or summer road trip!)

By | July 25, 2018

There’s only so much time you can spend belting the lyrics to all the Top 100 songs in your car before it becomes a repetitive mess. So, why not turn to something that will inspire, educate, or entertain you while cruising down the highway? Quite a few of us get... Read More »

Am I a good manager? Advice for first-time leaders.

By | July 18, 2018

Managing a team, whether you are a seasoned professional or stepping into a leadership role for the first time, will without a doubt be challenging. Challenges come with the territory. Personalities, work styles, opinions and changing culture dynamics all contribute to the nuanced discipline of being a team manager. When... Read More »