It’s no secret that Obsidian is the place to work in public relations – the “Best Place to Work,” according to the Memphis Business Journal. We have a pretty solid reputation for retention, so finding new teammates to mesh with our structure can be intimidating. Luckily, we were fortunate enough... Read More »
Our office is full of fun, unique personalities, but none are quite as infectious as Jenna’s. She’ll hype you up, help you out in a pinch and be there to lend a helping hand no matter the circumstance. For nearly three years, she’s provided laughs and taught us all a... Read More »
It’s crazy to think that in 2014 we were still lamenting about how early pumpkin spice lattes hit Starbucks’ menus. If only we knew then that the pumpkin spice latte brand would evolve to include new masterpieces that span the beverage spectrum. No matter what you think about the onset... Read More »
Saving time on social media “Just put it up on social media.” It’s a flippant statement thrown out around mahogany tables by executives whose only knowledge of social media comes from the teenagers at home. Posting content on social media is more than a few words strung together with a... Read More »
When it comes to data privacy online, my personal theme song would be Uncle Kracker’s “Follow Me.” I keep no secrets. My search history would align perfectly with a marketer’s guesses about my browsing data. Maybe it’s because I’ve seen behind the curtain. I know how retargeting campaigns work: I’ll... Read More »
We’re getting into the holiday spirit early…because why not? On this quasi-season of Off the Rock, On the Record, we’re bringing in themes tied to some of our favorite times of the year! Season nine, episode one is all about giving. If you’re looking to shop or support a local... Read More »
For a PR girl like me, numbers can be a little intimidating. In my line of work, I find myself immersed in writing and creative thinking much more than I do math problems. For that, I am grateful. When it comes to measuring the success of communications strategies, though, numbers... Read More »
In my last two posts (here and here), we talked about tech tools that can improve your need for basic graphic design or your inter- and intra-office communications. But sometimes, technology just makes things easier for you. And when we’re all always busy, saving a little time here and there... Read More »
In this digital world we live in, it’s never been easier to spread your organization’s message far and wide. However, as you’re working to get your key messages out on your organization’s official platforms, it can be easy to forget to utilize the most useful advocates for your cause –... Read More »
From a socially savvy intern to a full-fledged account executive, Gracie has shown that when it comes to taking charge and leading her accounts, she’s a force to be reckoned with. Whether you need your event to go off without a hitch, or you’re in need of some TLC during... Read More »