From The Rock

How to avoid that summer slump at work

By | May 27, 2020

Memorial Day Weekend has passed, and you know what that means — school’s out for summer! Unfortunately, that doesn’t apply to working adults, but it’s easy to feel the urge to kick back like students during the summer months. For me, all I want to do between June and September... Read More »

Listen up! 3 PR-approved podcasts we recommend

By | May 20, 2020

If you feel like you’ve binged all the shows Netflix has to offer, might I suggest a pivot to audio? For many of us on the Obsidian team, podcasts serve as a news source, an outlet to get our creative juices flowing or just a way to sink our teeth... Read More »

Proofreading! Our tips and tricks.

By | May 13, 2020

Have you ever pressed send on an important email, only to read it back and realize you had a glaring typo? We’ve all been there! All types of writing should be edited, but revising your own work can prove difficult. Proofreading is a learned skill – so we compiled tips... Read More »

Our favorite ways to keep up with the news

By | March 18, 2020

With the ever-changing news cycle, it can be hard to stay on top of the latest news. It doesn’t help that there are so many news channels to consume that it can seem overwhelming. Whether you’re looking for a deep dive into the news or a quick read while you’re... Read More »

The one where OPR shares their fave TV show – What’s our team bingeing at the moment?

By | March 11, 2020

With so many options on streaming platforms these days, it’s hard to pick just one show to watch at any given moment. If you’re like me, then you’re easily overwhelmed by the amount of shows, genres and platforms  to choose from – the options are ENDLESS. To help narrow down... Read More »

How to maintain relevance throughout your entire performance season

By | March 04, 2020

For public relations professionals, campaigns for product launches typically have a similar routine leading up to their release date. We work to build consumer excitement with a goal of achieving impressive sales at the launch, but afterward, we quickly wrap up and move on to another campaign. Season-long campaigns, whether... Read More »

The baby in the king cake: finding your unique proposition

By | February 19, 2020

A few weeks ago, my husband, our two daughters and I cut into a king cake. We found a pink baby and learned — (not really a) SURPRISE! — we’re having a third baby girl. Learning our new baby’s gender with a king cake during the Mardi Gras season was... Read More »

Fun PR takeaways from the 2020 Oscars

By | February 12, 2020

Every year when the Academy Awards ceremony rolls around, you’ll find me in the comfort of my bed ‒ well prepared with delicious takeout and my Twitter feed rolling with Oscar commentary. And while Sunday’s show earned the lowest ratings EVER in the program’s history, I loved (mostly) every minute... Read More »

The good, the bad and the influencer

By | February 12, 2020

Influencers are the modern-day reality TV stars – they’re elusive, intimidating and suddenly making a huge splash while garnering a lot of attention. They started out as people with expertise on a specific topic with a trusted audience (think contractors with home renovation tips) but grew into internet mini-celebrities. And... Read More »

Three ways to have fun with your client: You gotta get out of the office!

By | February 05, 2020

As a PR professional, I’m in the business of building relationships (or at least that’s a vital part of what I think our industry is all about). From establishing rapport with my colleagues and industry partners to reporters and influencers, I keep a keen eye on making sure my relationships... Read More »