From The Rock

Prompt pumpkins and public relations

By | October 06, 2021

It’s crazy to think that in 2014 we were still lamenting about how early pumpkin spice lattes hit Starbucks’ menus. If only we knew then that the pumpkin spice latte brand would evolve to include new masterpieces that span the beverage spectrum. No matter what you think about the onset... Read More »

Pixel perfect no longer?

By | September 17, 2021

When it comes to data privacy online, my personal theme song would be Uncle Kracker’s “Follow Me.” I keep no secrets. My search history would align perfectly with a marketer’s guesses about my browsing data. Maybe it’s because I’ve seen behind the curtain. I know how retargeting campaigns work: I’ll... Read More »

3 social media analytics to monitor

By | September 08, 2021

For a PR girl like me, numbers can be a little intimidating. In my line of work, I find myself immersed in writing and creative thinking much more than I do math problems. For that, I am grateful. When it comes to measuring the success of communications strategies, though, numbers... Read More »

Must-have tech tools for marketers – daily grind edition

By | September 03, 2021

In my last two posts (here and here), we talked about tech tools that can improve your need for basic graphic design or your inter- and intra-office communications. But sometimes, technology just makes things easier for you. And when we’re all always busy, saving a little time here and there... Read More »

Three tools to provide your stakeholders to help them accurately share your message

By | September 01, 2021

In this digital world we live in, it’s never been easier to spread your organization’s message far and wide. However, as you’re working to get your key messages out on your organization’s official platforms, it can be easy to forget to utilize the most useful advocates for your cause –... Read More »

Step into the spotlight with Murray

By | April 19, 2021

She is our team’s Sagittarian go-getter, restaurateur’s best friend, sports fan, fitness queen and we’re thrilled to now call her a senior account manager at Obsidian – Murray Lace! For almost six years (including her internship), Murray’s been impressing us with her stellar work ethic and leadership skills. Simply put,... Read More »

Should I Post Reels?

By | March 17, 2021

With the explosive popularity of TikTok in the past couple of years, particularly among Gen Zers and millennials, it is no surprise that Instagram jumped on the short-video content bandwagon. While many content creators have used TikTok for comedy, music, political activism and simply fun, many brands like Chipotle and... Read More »

Where to get outdoors this spring in Memphis

By | February 24, 2021

Winter 2021 has been one of the coldest on record for Memphis. There’s no doubt most of us are counting the days for the temperature to rise and the days to get longer. When it’s time to break out of hibernation, make sure to add these outdoor destinations to your... Read More »

A blog on the importance of… blogging

By | February 17, 2021

I’m not on Hello Fresh’s payroll. I’ve never offered unsolicited advice on banal products like razors or electric toothbrushes. You won’t catch me posting fashion “dupes” on Instagram or attending trendy brunches with bottomless mimosas. For these reasons, you likely wouldn’t classify me as a blogger.  Yet here I am,... Read More »

Timelines: Who needs what when, again?

By | February 03, 2021

When it comes to revving up public relations efforts prioritization is key. It’s not only about chronologically organizing your tactical execution, but also getting your ducks in a row so messages hit the right people at the right time.  Some clients feel the need to immediately make every announcement a... Read More »