From The Rock

Fun PR takeaways from the 2020 Oscars

By | February 12, 2020

Every year when the Academy Awards ceremony rolls around, you’ll find me in the comfort of my bed ‒ well prepared with delicious takeout and my Twitter feed rolling with Oscar commentary. And while Sunday’s show earned the lowest ratings EVER in the program’s history, I loved (mostly) every minute... Read More »

The good, the bad and the influencer

By | February 12, 2020

Influencers are the modern-day reality TV stars – they’re elusive, intimidating and suddenly making a huge splash while garnering a lot of attention. They started out as people with expertise on a specific topic with a trusted audience (think contractors with home renovation tips) but grew into internet mini-celebrities. And... Read More »

Three ways to have fun with your client: You gotta get out of the office!

By | February 05, 2020

As a PR professional, I’m in the business of building relationships (or at least that’s a vital part of what I think our industry is all about). From establishing rapport with my colleagues and industry partners to reporters and influencers, I keep a keen eye on making sure my relationships... Read More »

PR professionals are a latte like coffee

By | January 29, 2020

  If you are what you drink, then I am undoubtedly coffee. The truth of the matter is this – I am a thirsty person. I have two cups with me at all times, alternating sips between ice cold water and piping hot coffee. This lifestyle choice is not great... Read More »

Three PR lessons from 2019 crises

By | January 22, 2020

Take a look through Obsidian’s blog in the crisis category, and you’ll find nearly 40 posts on how to plan for, manage and rectify crisis situations or issues. Crises are a part of life for PR firms so we’re never surprised when another strikes. Whether that’s three times in one... Read More »

Tips to set (and crush) your 2020 career goals

By | January 15, 2020

Hello, 2020! As we head into a new year – and a whole new decade – I’m sure we’re all resolving to make some changes personally and professionally. What steps are you taking to actually achieve your career aspirations this year? As PR folks, you know we don’t do anything... Read More »

Why clarity in customer communication is important for businesses

By | January 08, 2020

Have you ever been handed a set of forms to fill out only to be confused by what they are even asking for? Or, find conflicting or insufficient information in paperwork or online that only makes the whole process more complicated and drawn out? The lack of clarity in so... Read More »

The most wonderful time of the year, indeed!

By | December 30, 2019

As we at Obsidian begin to wind down our work year to spend some much-needed time with family and friends, it seems a most appropriate opportunity to take a look back at 2019. And we do so with great fondness – this year has been our best ever! Three cheers... Read More »

Don’t end up Upside Down – nostalgia is all the rage!

By | October 09, 2019

Author Joe L. Wheeler said, “There is something incredibly nostalgic and significant about the annual cascade of autumn leaves,” and I have to agree. The feeling of crisp autumn air, the crunch of fallen leaves and the smell of a bonfire all take me back to a simpler time. To... Read More »

The three A’s of crisis management

By | September 18, 2019

So, it happened… your organization just experienced a crisis situation. It’s quite common to feel a sudden onset of vigorous knots in your stomach combined with a growing lump in your throat. You know what I’m talking about – the kind of lump that develops when you’re trying to fight... Read More »