We know it’s summer in the South when we’re wiping sweat from our brows after being outside for just a few moments! But, at Obsidian, it’s one of our favorite times of the year because our calendars are jam-packed with awesome activities. Between the Memphis Redbirds baseball games,…
I think we all relate to this meme of the Grinch. At some point or another, we have all had difficulty figuring out what to wear, especially when it comes to dressing professionally as a college student. There are career fairs, PRSSA events and presentations where…
Well, the secret is out. Hi, my name is Whitney Albert, and I’m NOT addicted to social media. For those who know me well, such as my family, friends and colleagues, this comes as no surprise. I made the decision a few years ago that I would have…
We’ve all been there. Whether in a supermarket, hotel, airline ticket desk, restaurant or on a company helpline, we as customers experience countless opportunities every day for good service. Yes, good service. There are so many ways for a company to meet expectations or even – gasp! –…
Earlier this week, I lost it. I was in my millionth war with my 2-year-old about getting ready in the morning. It goes something like this. Me: “Let’s get dressed.” Her: “I want to wear the bumblebee. NO. I don’t want the bumblebee. I want the star dress.”…
It’s a phrase every employee hears at some point in his or her career from leadership. “We expect you to go above and beyond” or “We need you to go above and beyond on this project!” That phrase can oftentimes be perceived as stay late, work harder, do…
It’s now 2018, and we hope you realize the impact that social media has on everyday life and business. If you need more proof, a single tweet by Kylie Jenner last week negatively impacted Snapchat’s value by more than $1 billion. Still not convinced of social media’s power?…
This is the final post in our series called “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content. And we conclude with some news you may not want to hear: sometimes you have to pay to publish and…
If you followed the advice in our first post of this “Promote U” series, Creating a Content Plan, then you should have a list of topics on which you can produce content, as well as an inventory of channels through which you can push content – your website, blog,…