public relations firm

Stand out as a PR student

Think about your favorite brand. Why do you like that brand? What makes you return to that branding? Why does that brand stick out to you? As PR students, we talk a lot about branding and tactics used to make your company or client stand out. We, as…

Creating a work sanctuary

I adore the word sanctuary or maybe it’s just the thought of what it represents. It makes me feel warm and safe and cared for. I believe a certain kind of freedom lives in that idea – not all that different from the kind of liberty that takes…

#Trending

Kiki, do you love me? I know... I’m a month late and you’re over it. I am, too. In case you missed it, celebrities and dogs across the internet were dancing to Drake’s song “In my Feelings” as a part of the world’s most recent viral video trend.…

The best eats in nearby SEC cities

While Memphis isn’t home to a Southeastern Conference school, the Obsidian office sure is. Many of us Obsidianites earned degrees from these respected sports-loving institutions, which includes my alma mater, the University of Arkansas. After spending four years immersing ourselves in all the amazing things these culturally rich…

Am I a good manager? Advice for first-time leaders.

Managing a team, whether you are a seasoned professional or stepping into a leadership role for the first time, will without a doubt be challenging. Challenges come with the territory. Personalities, work styles, opinions and changing culture dynamics all contribute to the nuanced discipline of being a team…

When tragedy strikes

Smart businesses work diligently to prepare for avoidable crises. Action steps and communication plans fill pages of corporate emergency management plans. Signs are hung, memos are sent, and drills are run. But, there are rare tragedies that befall a business that cannot be prevented or even prepared for…

Three easy ways to boost employee morale

It’s a candidate’s market out there. This year, statistics show that 42 percent of employers worry they won’t be able to find the talent they need, and 86 percent of the most qualified candidates for a given job are already employed and not actively seeking a new position.…