From The Rock

Celebrate spooky season with our resident queen of haunts, Jenna!

By | October 21, 2021

Our office is full of fun, unique personalities, but none are quite as infectious as Jenna’s. She’ll hype you up, help you out in a pinch and be there to lend a helping hand no matter the circumstance. For nearly three years, she’s provided laughs and taught us all a... Read More »

Prompt pumpkins and public relations

By | October 06, 2021

It’s crazy to think that in 2014 we were still lamenting about how early pumpkin spice lattes hit Starbucks’ menus. If only we knew then that the pumpkin spice latte brand would evolve to include new masterpieces that span the beverage spectrum. No matter what you think about the onset... Read More »

Pixel perfect no longer?

By | September 17, 2021

When it comes to data privacy online, my personal theme song would be Uncle Kracker’s “Follow Me.” I keep no secrets. My search history would align perfectly with a marketer’s guesses about my browsing data. Maybe it’s because I’ve seen behind the curtain. I know how retargeting campaigns work: I’ll... Read More »

3 social media analytics to monitor

By | September 08, 2021

For a PR girl like me, numbers can be a little intimidating. In my line of work, I find myself immersed in writing and creative thinking much more than I do math problems. For that, I am grateful. When it comes to measuring the success of communications strategies, though, numbers... Read More »

Must-have tech tools for marketers – daily grind edition

By | September 03, 2021

In my last two posts (here and here), we talked about tech tools that can improve your need for basic graphic design or your inter- and intra-office communications. But sometimes, technology just makes things easier for you. And when we’re all always busy, saving a little time here and there... Read More »

Must-have tech tools for marketers – design edition

By | September 03, 2021

Bill Gates once said: “The advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life.” How right he was! No offense to my college or instructors, but the only thing I learned in school that I... Read More »

Catch up with Gracie

By | July 14, 2021

From a socially savvy intern to a full-fledged account executive, Gracie has shown that when it comes to taking charge and leading her accounts, she’s a force to be reckoned with. Whether you need your event to go off without a hitch, or you’re in need of some TLC during... Read More »

Celebrate milestones with Whitney

By | June 15, 2021

Tenure, tenacity and trustworthiness are three words that describe Whitney to a T. Not only does she go above and beyond for our clients, she also helps boost our team up with her valuable guidance and wit. With a year full of amazing milestones ahead of her, take a second... Read More »

Is your pitch newsworthy?

By | May 24, 2021

Media relations is one of the most important components of a holistic PR strategy. It’s a great way to get in front of different audiences and share your story. But how do you land coverage? The key to media relations is to find a newsworthy topic to share with the... Read More »

Should I Post Reels?

By | March 17, 2021

With the explosive popularity of TikTok in the past couple of years, particularly among Gen Zers and millennials, it is no surprise that Instagram jumped on the short-video content bandwagon. While many content creators have used TikTok for comedy, music, political activism and simply fun, many brands like Chipotle and... Read More »