From The Rock

What’s so wrong with ‘native advertising’?

By | September 11, 2014

BuzzFeed. I love it. If I had to name three of the biggest time sucks for me during downtime, it’s Facebook, Etsy and BuzzFeed. I can get sucked into all the memes and lists – more often than not, I’m only reading the ones that make me laugh until I’m... Read More »

R&R: Relationships and Reputation

By | July 10, 2014

Pull out your old college textbook and the definition of public relations might say something like “managing relationships with various publics or stakeholders.” In 2012, the Public Relations Society of America revised an earlier definition from a few decades ago and stated that public relations is “a strategic communications process... Read More »

Keep your mind open and your chin up: Advice before entering college

By | July 03, 2014

Before you embark on the college journey, there are a few things that you need to be aware of. But, before I dive into my advice for incoming college freshmen, let me share a story about my college experience. After graduating high school, I was so incredibly sure of myself.... Read More »

On a scale of 1 to 10, how boring are your news releases?

By | July 01, 2014

If you ranked six or under – it’s time to revamp your newsworthy content.  How many times have you had an important announcement and think to yourself, “How can I make this different than any other company announcement out there?” I don’t know about you, but that thought replays continually... Read More »

The First Internship: Testing the Waters

By | June 26, 2014

“Top 10 Intern Mistakes.” This is the title of the first article I came across when researching advice for summer interns. At first, I thought I would just write a blog post similar to it, listing the best ways to impress your boss and coworkers and build your resume. But, after reading article... Read More »

What keeps me up at night?

By | June 19, 2014

A PR person’s brain never stops. Never. No, really. Never stops. I guess technically, one’s brain never really stops, so let me qualify that statement: a PR executive’s thoughts are always racing – and generally, we’re OK with that (see Kerri’s recent post “Why I would do my job for... Read More »

Why I would do my job for free

By | June 12, 2014

The saying “nothing in this life is free” is not lost on me. My parents used this phrase often, and I have passed along this life lesson to my children on many occasions. I am the bookkeeper in my family, so I watch the money that my husband and I... Read More »

How to Win Angry Birds

By | January 31, 2014

Yes, I am referring to the adolescent video game, Angry Birds,which is a popular item in the iTunes app store. The skills needed to defeat the game are similar to the skills you need to avoid becoming an “angry bird” when dealing with frustrating situations. For those unfamiliar with the... Read More »

Apps for PR pros on the go

By | December 11, 2013

I’m sure we all have Facebook, Twitter, Instagram and all of our local media’s smartphone apps downloaded and saved to our home screens, but what apps are other PR pros using? I’ve been using a few different productivity and news apps for a while, but recently I’ve been scrolling through... Read More »

Help Us Help You

By | December 03, 2013

As PR people, we want to help our clients. Our job depends on it. If we do not make our clients happy, then it is simple — we lose those clients. This is great motivation in itself for a PR rep. We think about what we can do to make... Read More »