Hello, 2020! As we head into a new year – and a whole new decade – I’m sure we’re all resolving to make some changes personally and professionally. What steps are you taking to actually achieve your career aspirations this year? As PR folks, you know we don’t do anything... Read More »
Have you ever been handed a set of forms to fill out only to be confused by what they are even asking for? Or, find conflicting or insufficient information in paperwork or online that only makes the whole process more complicated and drawn out? The lack of clarity in so... Read More »
In my last post, I shared an agency’s perspective of the fun and success that 2019 ushered to our team at Obsidian. But, I’d like for you to hear directly from each team member and what made this year one to remember. Lauren Ooh, there are probably quite a few... Read More »
As we at Obsidian begin to wind down our work year to spend some much-needed time with family and friends, it seems a most appropriate opportunity to take a look back at 2019. And we do so with great fondness – this year has been our best ever! Three cheers... Read More »
What would the holidays be without brands capitalizing on/exploiting seasonal cheer? I don’t remember a world without red and green Hershey’s Kisses wrappers or a December commercial without faint sleigh bells in the distance. Honestly, for some people, over-the-top holiday spirit is half the fun – I mean, how else... Read More »
Author Joe L. Wheeler said, “There is something incredibly nostalgic and significant about the annual cascade of autumn leaves,” and I have to agree. The feeling of crisp autumn air, the crunch of fallen leaves and the smell of a bonfire all take me back to a simpler time. To... Read More »
Let’s talk wine for a bit. I’m not an avid wine drinker, but I appreciate a nice glass of red wine from time to time. As I was thinking about a lovely glass of Malbec I had, I wandered down a rabbit hole that I couldn’t help but share with... Read More »
The potential impact of a strong public relations campaign is limitless. You can seismically shift public opinion, deeply endear employees to a company or start a social justice movement when PR tactics are executed perfectly. But there are just some things that PR can’t accomplish or challenges we can’t overcome.... Read More »
How to break the mold when pitching your city’s unique assets to national outlets Nationally, Memphis is synonymous with dry-rubbed, slow-roasted barbecue. Don’t get me wrong, I love a good pulled pork plate, but I know that Memphis has amazing assets beyond the barbecue pit that deserve national attention. When... Read More »
When you look at Obsidian’s client roster, you’ll see a list of reputable, recognizable regional and national names. But, what you won’t see is a list of talented business professionals at these organizations who we work with every day. So many of them make our job a breeze and are... Read More »