pitching tips

Tips and tricks to perfect your pitch

Through all positions I held and numerous lectures I attended about PR, one of the most important rules that I learned is about pitching and how to make it stick out. When I first started my PR journey, I didn’t think pitching would be that huge in my…

Back to the Basics

As a TV journalist-turned-PR pro, I’ve been on the other side of hundreds, if not thousands, of pitches. Some of them were good. But most got deleted. About 1 percent of them were great. Those pitches all had a few things in common: 1.    KISS – One of…