From The Rock

Social media marketing and the impact millennials have on PR with Gracie

By | August 16, 2018

Welcome to season two of Off the Rock, On the Record! We’re really proud of the content we’ve compiled for this season, and we can’t wait for you to hear what’s ahead. We’ll be releasing an episode every Thursday for the next three weeks. If you’re subscribed to our blog,... Read More »

Off the Rock, On the Record: B2B communication

By | August 09, 2018

Welcome to season two of Off the Rock, On the Record! We’re really proud of the content we’ve compiled for this season, and we can’t wait for you to hear what’s ahead. We’ll be releasing an episode every Thursday for the next five weeks. If you’re subscribed to our blog,... Read More »

Understanding influencer marketing

By | August 08, 2018

Undoubtedly, one of the top social media trends of 2018 has been the rise of influencer marketing. Why? Because it works. Why does it work? Because consumers are attracted to and connect with authentic, genuine and personal content. Think about it. Are you more likely to purchase a pair of... Read More »

Launching season 2 of our podcast – Off the Rock, On the Record

By | August 02, 2018

Welcome to season two of Off the Rock, On the Record! We’re really proud of the content we’ve compiled for this season, and we can’t wait for you to hear what’s ahead. We’ll be releasing an episode every Thursday for the next six weeks. If you’re subscribed to our blog,... Read More »

Staff spotlight – Carlee Smith

By | June 19, 2018

Have you met our newest full-time employee? We hesitate to call her “new” because she interned with us twice before joining as an account assistant! Carlee Smith is a recent graduate of Arkansas State University, and a shiny new Memphian. She supports our team on a number of accounts, providing... Read More »

Confronting my “anything”

By | January 24, 2018

Growing up, my grandmother always told me, “You can do anything you set your mind to.” Throughout my life, I have heard that phrase repeated over and over again. I even began finishing the sentence for her. She passed away a few years ago, but to this day, I can... Read More »

Frightening PR: Managing scary personalities

By | October 25, 2017

Picture this. You’ve just landed a coveted media placement for a client. When you tell them about it, you’re told it’s all wrong. In another scenario, you give strategic counsel to an executive regarding a concerning situation. It seems like you’re on the same page, but the results are disastrous... Read More »

Frightening PR: Fears of a new PR professional and how to overcome them

By | October 09, 2017

Fresh out of college, degree in hand, and you’ve landed your first PR job! In my case, I have internship experiences under my belt, so I knew a thing or two about working in an agency before I graduated. But, what happens when the only thing that you know is... Read More »

Meet our new Obsidianite, Whitney Albert!

By | October 27, 2016

We’ve got a new member on our full-time team at Obsidian PR! Whitney Albert joined our team as an account manager at the firm this summer after moving to Memphis from Little Rock, Arkansas. So, let’s get to know her a little better! How did you get your start in... Read More »

Meet our new Obsidianite, Taylor McCormick!

By | August 01, 2016

We’ve got a new member on our full-time team at Obsidian PR! Taylor McCormick joined our team as an account assistant at the firm this spring after moving to Memphis from Nashville, Tennessee. So, let’s get to know her a little better! Memphis is quite a bit different than the... Read More »