From The Rock

New year, same me? How to self-evaluate and determine where you can grow.

By | January 06, 2021

As a proud and simultaneously recovering Enneagram one, I revel in self-reflection. No one notices my own flaws more than me, which isn’t always a great thing for my self-esteem and overall confidence. However, it does qualify me to provide you tips on *healthy* self-evaluation.  I’m not a New Year’s... Read More »

How 2020 was the best year ever (sort of)

By | December 30, 2020

2020: the worst year ever (according to everyone). I was one of those people. But was it the worst year ever? If we rewrite the headline, maybe 2020 was a pretty good year. If nothing else, 2020 has been a lesson in perspective. And in PR, we always like to... Read More »

A grown-up Christmas List

By | December 23, 2020

In the category of cringeworthy Christmas songs, there are a few tracks that top my list. “Christmas Shoes” is a clear winner, but in a close second is Amy Grant’s “Grown Up Christmas List.”  I grew up in a household that wore out Amy Grant cassettes in December. Some of... Read More »

Is virality the best social media goal?

By | December 16, 2020

Virality is the crown jewel atop the tiara of social media metrics. Having a tweet go viral could expose your brand to hundreds of thousands of people in one fell swoop. Why wouldn’t we all strive toward virality?  While going viral can be awesome for your social media presence, I... Read More »

But do they care? Lessons on what sort of content wins on social, in emails and with media.

By | December 02, 2020

How do you get people to care? Great question, we’ll let you know when we’ve figured out the meaning of life and the reason we’re all here. But in the meantime, we do have some pretty good guesses as to how to get people to care about the content you’re... Read More »

All aboard the podcast hype train!

By | November 25, 2020

Move over TV and radio, there’s a new sheriff in town. With most of our news and entertainment moving to streaming platforms, brands have been revamping their communication strategies, and you should too. Podcasts are changing the way we look at earned media, and they have some pretty significant benefits.... Read More »

Meetings: Love them or hate them, you’ve got to prepare (and other tips) 

By | November 18, 2020

Meetings, meetings and more meetings. Some people dread heavy meeting weeks while others thrive off of group discussion and planning. Leading successful meetings is a part of our job, and that success can be defined by outcomes following those meetings. Everyone has experienced the full spectrum of good and bad... Read More »

Five critical steps to launching your brand online

By | November 11, 2020

As a small business, you may be up against large and well-established brands with loyal customers and seemingly unlimited marketing budgets, making it crucial for your brand to find ways to stand out. Whether your business is just getting started or you’re considering taking on a rebrand project, you have... Read More »

Welcome to the new age – how to reach Gen Z

By | November 11, 2020

According to Statista, Generation Z, commonly referred to as Gen Z, is the portion of the world’s population that was born after 1997. As of 2017, 90.55 million people were classified as members of Gen Z, making it the largest generation.  Each generation has its own unique characteristics, so what... Read More »

PR and other communication disciplines can and should coexist.

By | November 04, 2020

I love public relations. And, I feel fortunate to do what I love and love what I do! What I appreciate even more, however, is the communications industry overall – and all of its respective disciplines. While I’ve solely practiced PR for the last 4 ½ years, I cut my... Read More »