From The Rock

Make it rain…ideas, that is!

By | August 23, 2012

Let’s brainstorm! We love getting that email around here. Brainstorming sessions are not only fun, but you can also get a lot done in a short amount of time thanks to the brainpower of your co-workers. When we come together to brainstorm for a client, the entire team discusses a... Read More »

The Donut Tells All

By | August 20, 2012

It’s quite amazing how a delicious, glazed pastry can put social media into perspective. More than 1 billion people in the world are active users on social media sites, according to the International Telecommunication Union. Facebook users make up 90 percent of this population with more than 900 million active... Read More »

Before the Launch

By | August 13, 2012

Over the years, we’ve had the opportunity to work with numerous companies and startups to plan for and implement strategic communications initiatives to launch new products, services, brands or businesses. Whether we helped in naming the business from day one or simply handled the media relations, the common denominator is... Read More »

Is that in my job description?

By | August 06, 2012

When you have a working relationship with a PR, advertising or marketing firm, the expectation is that their work will result in more people becoming aware of your organization and possibly becoming actual clients. What we stress to potential and current clients is that our efforts could send a million... Read More »

They like me! They really, really like me!

By | August 02, 2012

In the era of digital media, brands are able to create the platform to have their shareholders establish a connection or relationship that can be carried with them no matter where they go. This can be an exciting opportunity to grow a customer base, build a community, join conversations and... Read More »

The Disconnect Created by Technology

By | July 30, 2012

If you gave someone a call a few decades ago and he or she was away from the telephone, you’d have to wait and call back. Then came caller ID and voicemail, so the days of waiting by the phone and guessing who was calling disappeared. Those were simple days... Read More »

What’s in a name?

By | July 27, 2012

All good consumers are judgmental. I’ll admit that I often decide whether or not to visit an establishment or buy a product based on its name alone. Sometimes, this works in a brand’s favor. For example, Arm & Hammer has built a strong brand around its name. Because the Arm... Read More »

Sometimes, simpler is just plain better.

By | July 23, 2012

We’ve all been guilty of it at some point – getting distracted while driving, whether looking at our phone, grabbing something out of the passenger seat or stealing a glance into the back to see why the kids are squealing. But we also know that distracted driving is dangerous. And... Read More »

The FUNdamentals of the Workplace

By | July 16, 2012

The Pink Palace, the Memphis Zoo, the Memphis Brooks Museum of Art, Jerry’s Sno Cones, the Humane Society of Memphis & Shelby County, a Memphis Redbirds game, a food truck rodeo, a walking tour of Downtown Memphis, a trip to Muddy’s Bake Shop…the list goes on! These are a few... Read More »

Introducing From the Rock

By | July 06, 2012

Welcome to Obsidian PR’s new blog, From the Rock. A quick shout-out goes to our colleague Thomas Whitehead for naming our new endeavor. Thank you, Thomas! From the Rock is an obvious reference to our company’s namesake – Obsidian, the dark natural glass that forms when molten lava meets water... Read More »