Trying new things is hard. And when those new things fall outside of your area of expertise AND cost you money, taking the plunge is even harder. This is how some of our clients might feel when we enter a meeting with a list of new things to…
It’s crazy to think that in 2014 we were still lamenting about how early pumpkin spice lattes hit Starbucks’ menus. If only we knew then that the pumpkin spice latte brand would evolve to include new masterpieces that span the beverage spectrum. No matter what you think about…
For a PR girl like me, numbers can be a little intimidating. In my line of work, I find myself immersed in writing and creative thinking much more than I do math problems. For that, I am grateful. When it comes to measuring the success of communications strategies,…
In my last two posts (here and here), we talked about tech tools that can improve your need for basic graphic design or your inter- and intra-office communications. But sometimes, technology just makes things easier for you. And when we’re all always busy, saving a little time here…
Technology has taken over the world (mostly). That’s abundantly clear in marketing, where the way we communicate was unfathomable a generation ago. If you’re working in this industry, there are some key tech tools you need to know about. In my last post, we talked about those that…
Bill Gates once said: “The advance of technology is based on making it fit in so that you don't really even notice it, so it's part of everyday life.” How right he was! No offense to my college or instructors, but the only thing I learned in school…
In this digital world we live in, it’s never been easier to spread your organization’s message far and wide. However, as you’re working to get your key messages out on your organization’s official platforms, it can be easy to forget to utilize the most useful advocates for your…
At Obsidian, one of the services we offer our clients is media training. We work with clients on all aspects of communicating with the media, from tips for being on camera – such as avoiding fidgeting or fixing your hair – to ensuring they hit all of the…
Tenure, tenacity and trustworthiness are three words that describe Whitney to a T. Not only does she go above and beyond for our clients, she also helps boost our team up with her valuable guidance and wit. With a year full of amazing milestones ahead of her, take…
I suffer from grand ambitions. I have really lofty, complicated ideas that often fail to translate in reality. Like a Pinterest fail or a DIY project gone wrong, my ideas for stories can start out spectacular and end up bland, incomplete or completely off the mark. Where did…