From The Rock

The best non-communications class I took and why

By | February 25, 2021

Public relations student at Mississippi State University As a wide-eyed, bushy-tailed college freshman, I dreamed of graduation day. And in that dream, I was walking across the stage to receive my degree in biomedical sciences and psychology. However, one internship, two semesters, three weeks of shadowing and four hard-earned A’s... Read More »

Where to get outdoors this spring in Memphis

By | February 24, 2021

Winter 2021 has been one of the coldest on record for Memphis. There’s no doubt most of us are counting the days for the temperature to rise and the days to get longer. When it’s time to break out of hibernation, make sure to add these outdoor destinations to your... Read More »

A blog on the importance of… blogging

By | February 17, 2021

I’m not on Hello Fresh’s payroll. I’ve never offered unsolicited advice on banal products like razors or electric toothbrushes. You won’t catch me posting fashion “dupes” on Instagram or attending trendy brunches with bottomless mimosas. For these reasons, you likely wouldn’t classify me as a blogger.  Yet here I am,... Read More »

Timelines: Who needs what when, again?

By | February 03, 2021

When it comes to revving up public relations efforts prioritization is key. It’s not only about chronologically organizing your tactical execution, but also getting your ducks in a row so messages hit the right people at the right time.  Some clients feel the need to immediately make every announcement a... Read More »

Combating cancel culture

By | January 20, 2021

Cancel culture – what is it? With the rise of social media and the power it has on a brand’s reputation, the idea of cancel culture has entered our mainstream vocabulary. It’s the social “cancellation” of any brand, product, figurehead or company you disagree with or who has wronged you.... Read More »

The queen of the keep: Courtney Ellett and her self-made treasure

By | January 18, 2021

Something great doesn’t come from nothing. But Obsidian started with a grain of sand – an idea – and grew into a regional PR force through hard work, tenacity and a keen sense of direction. Feb. 1 marks 15 years of Obsidian Public Relations, a milestone we’re celebrating all month... Read More »

Culture kick: Employee reviews

By | January 13, 2021

The internet is packed with review sites. On platforms like Yelp!, Facebook, TripAdvisor and Google, consumers can easily share their experiences – the good and the bad and everything in between. Maintaining your reputation through consumer reviews is an essential part of PR. But, so are employee reviews. If not... Read More »

New year, same me? How to self-evaluate and determine where you can grow.

By | January 06, 2021

As a proud and simultaneously recovering Enneagram one, I revel in self-reflection. No one notices my own flaws more than me, which isn’t always a great thing for my self-esteem and overall confidence. However, it does qualify me to provide you tips on *healthy* self-evaluation.  I’m not a New Year’s... Read More »

How 2020 was the best year ever (sort of)

By | December 30, 2020

2020: the worst year ever (according to everyone). I was one of those people. But was it the worst year ever? If we rewrite the headline, maybe 2020 was a pretty good year. If nothing else, 2020 has been a lesson in perspective. And in PR, we always like to... Read More »

A grown-up Christmas List

By | December 23, 2020

In the category of cringeworthy Christmas songs, there are a few tracks that top my list. “Christmas Shoes” is a clear winner, but in a close second is Amy Grant’s “Grown Up Christmas List.”  I grew up in a household that wore out Amy Grant cassettes in December. Some of... Read More »