Obsidian

Prompt pumpkins and public relations

It’s crazy to think that in 2014 we were still lamenting about how early pumpkin spice lattes hit Starbucks’ menus. If only we knew then that the pumpkin spice latte brand would evolve to include new masterpieces that span the beverage spectrum. No matter what you think about…

Must-have tech tools for marketers – communication edition

Technology has taken over the world (mostly). That’s abundantly clear in marketing, where the way we communicate was unfathomable a generation ago. If you’re working in this industry, there are some key tech tools you need to know about. In my last post, we talked about those that…

Celebrate milestones with Whitney

Tenure, tenacity and trustworthiness are three words that describe Whitney to a T. Not only does she go above and beyond for our clients, she also helps boost our team up with her valuable guidance and wit. With a year full of amazing milestones ahead of her, take…

Translating big ideas into big stories

I suffer from grand ambitions. I have really lofty, complicated ideas that often fail to translate in reality. Like a Pinterest fail or a DIY project gone wrong, my ideas for stories can start out spectacular and end up bland, incomplete or completely off the mark. Where did…