From The Rock

Virality as a strategy: stupid smart or just plain stupid?

By | December 09, 2019

In the last few weeks, I’ve felt accosted by several “viral” campaigns that left me cocking my head and furrowing my brow. The consumer in me sighed as the PR practitioner side took a more skeptical approach. Were these campaigns were created to be intentionally bad or controversial so they... Read More »

Handling a bad online review (the right way)

By | December 04, 2019

It’s no secret that the holiday rush can get a little hectic and messy, which means that your business might be seeing some not-so-flattering reviews come through online. What’s a business owner to do to rectify the company’s public reputation following a bad review?  Respond You always want to craft... Read More »

Preventing bad reviews through customer service training – after all, the best defense is a strong offense!

By | November 06, 2019

“If I could leave no stars I would!…I’ll be sure to tell all my family and friends about his rude [expletive] customer service…” The above review (edited, of course) is real. It belongs to a family-owned restaurant that has been popular with MY family for years. And I can’t believe... Read More »

What a PR professional’s nightmares are made of

By | October 30, 2019

As the weather cools and darkness falls, Boogiemen and monsters in the closet fill the minds of young children struggling to fall asleep. The noise you swore was a zombie? It was just a falling tree branch outside your window. Your childhood nightmares were just a figment of your overactive... Read More »

Nonprofits! Let us help you share your mission.

By | October 23, 2019

There is something about the nature of philanthropic work that makes it inherently difficult to define. Nonprofit staff members wear multiple hats and work diligently to ensure the communities they serve receive the essential services their organization provides. And while staff members are entrenched in their work and deeply understand... Read More »

Disruptive holiday campaigns that work

By | October 02, 2019

Even though the temperature likely won’t drop below 70 degrees for another month, the city of Memphis is full of holiday cheer! Holiday season is upon us once again, which means it’s time for brands to begin preparing their holiday marketing campaigns. Let’s take a look at why these three... Read More »

Making the cut: Holiday gift guide how-tos

By | September 09, 2019

It may seem like it is much too early to start thinking about the holidays, but if you are a B2C business owner, product maker or one of those super responsible people who buys their gifts with plenty of time to spare, the time is now. From lifestyle magazines and... Read More »

Three things to consider before merging

By | June 05, 2019

Teamwork. Collaboration. Stronger together. Join forces. Streamline. Efficiency. These words might sound great, but if you’re using them to describe a merger or acquisition, they may sound like “corporate speak” to anyone who isn’t on the inside. No one wants their promising merger to flop because of poor public reception,... Read More »

Winter came and went

By | May 22, 2019

I’m eight years late, but I started bingeing Game of Thrones in late April. I’ve absorbed six seasons worth of content in six weeks, and needless to say it’s taken over my life. My dog is now the self-proclaimed lady of our neighborhood, and I honestly have considered learning Valeryian.... Read More »

Where we work when we’re not at work

By | March 27, 2019

  I joke that I can sleep anytime, anywhere. I’m known to slink away at any family gathering to snag a nap on the guest bedroom floor. I’ve slept through countless hurricanes (Florida kid), and have lived next to train tracks twice in my life, never once losing a minute... Read More »