From The Rock

Meetings: Love them or hate them, you’ve got to prepare (and other tips) 

By | November 18, 2020

Meetings, meetings and more meetings. Some people dread heavy meeting weeks while others thrive off of group discussion and planning. Leading successful meetings is a part of our job, and that success can be defined by outcomes following those meetings. Everyone has experienced the full spectrum of good and bad... Read More »

Five critical steps to launching your brand online

By | November 11, 2020

As a small business, you may be up against large and well-established brands with loyal customers and seemingly unlimited marketing budgets, making it crucial for your brand to find ways to stand out. Whether your business is just getting started or you’re considering taking on a rebrand project, you have... Read More »

Welcome to the new age – how to reach Gen Z

By | November 11, 2020

According to Statista, Generation Z, commonly referred to as Gen Z, is the portion of the world’s population that was born after 1997. As of 2017, 90.55 million people were classified as members of Gen Z, making it the largest generation.  Each generation has its own unique characteristics, so what... Read More »

PR and other communication disciplines can and should coexist.

By | November 04, 2020

I love public relations. And, I feel fortunate to do what I love and love what I do! What I appreciate even more, however, is the communications industry overall – and all of its respective disciplines. While I’ve solely practiced PR for the last 4 ½ years, I cut my... Read More »

Stop. Give thanks, 2020 edition.

By | October 29, 2020

If you reflect on every holiday season you’ve had in your life, some memories are sweeter than others. Our lives oscillate between times of feast and famine, and the holiday season has a way of exacerbating the overall sentiment of the year.  Last year around this same time, I felt... Read More »

Have you checked your digital front door?

By | October 28, 2020

The digitization of business processes has fully trickled down to small and local businesses, in part because necessity mandated a major transition to online business development in the early months of 2020. Regardless of the reason for this transition, it would be naive to think that we’ll backtrack away from... Read More »

Reviewing your crisis toolbox for 2021

By | October 21, 2020

We all thought we had an adequate crisis plan. Then 2020 happened. We may have been – slightly – off. A crisis plan is a wonderful tool to have in place should your organization face either a small issue or massive crisis that could negatively impact the overall brand, operations... Read More »

International PR experience – is it worth it?

By | October 14, 2020

In 2018, I interned at a social media and marketing agency in Shanghai. Many people (including my worried parents) questioned my reasoning for interning in a country so foreign to me, and I can now say that interning in one of the largest cities in the world was one of... Read More »

The new kids on the block – integrating the newest social media trends into your PR timeline

By | October 07, 2020

Social media is a huge part of our lives. In fact, according to Statista, it’s estimated that 3.6 billion people use social media worldwide. By 2025, that number is projected to increase to 4.41 billion. With that large of an audience online, it would be silly not to develop a... Read More »

3 Reasons Why Gretchen Wieners would make a great PR professional

By | October 03, 2020

For anyone who’s known me for more than a day, you are probably aware that “Mean Girls” sits in the top five of my favorite movies of all time. (If you’re curious, “Clueless” reigns at No. 1 always and forever.) So there’s no question that I celebrate “Mean Girls Day”... Read More »